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Tanya T. — Mid-Level Social Media Strategist from South Africa

Tanya T.

Mid-Level Social Media Strategist

South Africa 1-2 years
Open to offersNew to Platform
Languages
English
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About

Tanya W. is a seasoned Social Media Strategist with expertise in Growth Marketing and lead generation, adept at crafting conversion-focused campaigns. Based in Johannesburg, South Africa, and available for U.S. time zones, Tanya has a proven track record in managing businesses, developing marketing strategies, and creating customer engagement systems that drive measurable outcomes. Her experience spans B2B and consumer-focused industries, including property, branding, construction, and lifestyle businesses. Tanya excels in audience engagement, content positioning, lead funnels, and automation-driven customer journeys. Her role as an Outbound Sales Representative for Oztech Sparks Security & Electrical showcases her ability to conduct lead generation and enhance customer relationships. Additionally, her leadership at Just Ads and Corporate Gifts highlights her capabilities in building businesses and managing high-value promotional campaigns. Tanya’s diversified experience also includes supporting operations in construction and spearheading marketing initiatives for lifestyle ventures. She continues to refine her technical skills through ongoing education, including programs like the Microsoft Full Stack Development Program.

Experience

  • Outbound Sales Representative

    Oztech Sparks Security & Electrical · 2025 — Present
    Engaged in outbound sales and lead generation targeting both residential and commercial clients across Australia. Conducted strategic cold calling alongside appointment-setting to foster client engagement. Contributed to business growth through effective customer relationship management and development of the sales pipeline.

  • Freelance Virtual Assistant & Marketing Support

    TDS Contractors · 2024 — 2025
    Provided remote support focused on operational, administrative, and marketing tasks. Handled coordination of workflows, facilitated client communication, managed scheduling, and organized digital assets.

  • Founder & Director

    Just Ads and Corporate Gifts · 2005 — 2023
    Established and directed a corporate branding and promotional products business from its inception. Managed relationships with corporate clients such as SA Homeloans, AVBOB, and City Property. Executed branding and promotional campaigns valued over R600,000.

  • Co-Director

    ATW Construction · 2016 — 2023
    Assisted in the management of operations, administration, and client coordination within the construction and maintenance industry. Engaged in business development activities and focused on maintaining recurring maintenance contracts.

  • Founder

    Goya’s The Hanging Garden · 2019 — 2023
    Oversaw social media marketing, customer engagement, and promotional strategies for a lifestyle-oriented business. Developed marketing campaigns and content initiatives aimed at boosting visibility and customer bookings.

  • Marketing Projects & Campaign Experience

    John Hill Estates
    Assisted in social media marketing and campaign messaging with a focus on attracting investors and property buyers. Created conversion-driven content to generate inquiries and foster audience engagement. Highlighted investment values and location benefits within marketing messaging.

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