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Tay O. — Senior Brand Graphic Designer from Brazil

Tay O.

Senior Brand Graphic Designer

Brazil 3-6 years
Open to offersNew to Platform
Languages
EnglishPortuguese
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About

Tay O. is a seasoned design leader based in Belo Horizonte, Brazil, with over six years of experience in shaping brand identities, creative direction, and performance-driven design. As a Brand Graphic Designer at Bloop Personal Care, Tay owns the brand visual identity across digital and web platforms, and excels in leading concept development for paid media and motion assets using Figma and other Adobe Creative Suite tools. Previously, at Cash Sanders, Tay was responsible for end-to-end creative projects, transforming business objectives into scalable frameworks within a fast-paced remote setting. With a foundational degree in design from UFMA and advanced skills in platforms such as Midjourney and Adobe Firefly, Tay effectively blends technical proficiencies with strategic insights, ensuring cohesive visual storytelling and brand consistency. Fluent in English, Tay's ability to collaborate cross-functionally and her experience in diverse industries marks her as an integral part of any creative team.

Experience

  • Brand Graphic Designer

    Cash Sanders · 2023 — 2024
    Managed end-to-end projects, guiding them from concept development through stakeholder alignment to execution and final delivery. Translated business objectives into scalable creative frameworks across print, digital, and various campaigns. Operated independently in a fast-paced remote work environment, successfully handling multiple projects without oversight. Championed strong creative initiatives while working closely with marketing and product teams.

  • Brand Graphic Designer

    Bloop Personal Care · 2023 — Present
    Owns and evolves brand visual identity across digital, web, and integrated campaigns from initial briefs to final delivery. Leads concept development for paid media (Meta), email, landing pages, and motion assets. Designs and prototypes web experiences in Figma while applying UX/UI best practices for clarity and conversion. Collaborates with Growth, Product, and Content teams to test, iterate, and enhance creative performance. Presents strategic creative concepts to stakeholders, incorporating feedback while maintaining brand integrity.

  • Graphic Designer

    Optimate · 2022 — 2023
    Developed logos, brand identities, and corporate materials for over 20 clients across various industries. Translated complex concepts into accessible and user-friendly design solutions. Achieved client satisfaction by transforming brand guidelines into cohesive visual systems.

  • Graphic Designer

    TUDOPRONTO Arquitetura · 2021 — 2022
    Constructed a complete visual identity system for an architecture firm lacking prior brand presence. Enhanced client acquisition through strategic brand storytelling across digital and social channels. Established brand guidelines to ensure consistency across all communication platforms.

  • Graphic Designer

    Council Campaign · 2020 — 2020
    Created a cohesive visual identity for a political campaign, applying it consistently across both print and digital platforms. Developed campaign materials that effectively communicated the candidate's values and message.

Skills & Expertise

Adobe Creative SuiteGraphic DesignerVisual DesignerCreative DesignerLanding Page DesignerBranding and Identity DesignDesignGraphic DesignVirtual Conference CoordinatorPresentation Designer

Education

  • Bachelor Degree in Design
    UFMA – Universidade Federal do Maranhão · 2013 — 2021
  • Visual Communication
    IADT | Institute of Art, Design and Technology · 2015 — 2016