Tayyaba K.
Mid-Level SEO Specialist
Open to offersNew to PlatformAbout
Tayyaba K. is a results-driven SEO Specialist and Digital Marketing Strategist with over two years of experience in enhancing organic search visibility across multiple industries. Currently, at Koderspoint, Tayyaba leads SEO strategy and execution, utilizing her expertise in Keyword Research & Analysis, Technical SEO & Site Audits, and Data Analysis & Reporting. Her role involves conducting comprehensive technical audits, implementing on-page SEO strategies, and managing backlink campaigns to boost domain authority. Past roles include positions with Sitemova Web Design & Marketing Agency, 2Logics Marketing Hub, and Star Marketing Solutions, where she honed skills in SEO-optimized content development, competitive gap analysis, and performance reporting using tools like Google Analytics 4, SEMrush, and Ahrefs. Tayyaba holds an MSc in Applied Psychology from the Virtual University of Pakistan and effectively applies her analytical skills to craft data-driven insights that contribute significantly to client success and measurable traffic growth.
Experience
SEO Specialist
Koderspoint · 2025 — PresentLead the SEO strategy and execution to enhance organic search visibility and achieve traffic growth. Conduct keyword research, optimize on-page elements, and perform technical audits to improve website performance. Manage backlink campaigns to increase domain authority and SERP rankings while monitoring performance with Google Analytics and Search Console, providing data-driven insights and reports.SEO Intern
Sitemova Web Design & Marketing Agency · 2024 — 2025Conducted niche research and competitor analysis to discover market opportunities and inform SEO strategies. Developed SEO-optimized content ideas by performing content research aligned with audience search intent. Assisted in on-page SEO optimization, including keyword mapping, meta tags, and improving content structure while supporting the senior SEO team with performance tracking and monthly reporting using Google Analytics and Search Console.SEO Specialist
2Logics Marketing Hub · 2023 — 2024Performed extensive keyword research and competitive gap analysis to identify valuable ranking opportunities. Optimized on-page elements such as meta titles, descriptions, header hierarchy, and internal linking, ensuring alignment with search intent. Developed and implemented backlink campaigns to enhance domain authority and improve SERP positions, producing monthly performance reports through Google Analytics, SEMrush, and Ahrefs, coupled with data-driven strategy adjustments. Collaborated with content teams to produce SEO-optimized material that captured target audience engagement and supported ranking goals.Junior SEO Specialist
Star Marketing Solutions · 2023 — 2023Assisted in crafting tailored on-page and off-page SEO strategies based on client objectives. Conducted site audits to identify technical SEO issues, addressing crawl errors, broken links, and slow page speeds. Monitored key SEO performance metrics, delivering insights and action plans to facilitate client goals while performing keyword research and content optimization to enhance organic visibility across client websites.
Skills & Expertise
Education
- MSc Applied PsychologyVirtual University of Pakistan · 2022 — 2024
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