tony L.
Senior CRM Automation Specialist
Open to offersNew to PlatformAbout
Tony L. is a seasoned CRM/Ai Automation specialist with over a decade of experience in digital marketing, focusing on e-commerce, retail, and marketing services across the United States, Australia, and the Philippines. With expertise in Shopify, Klaviyo, GoHighLevel, and Zapier, Tony has successfully architected and managed sales CRM systems, email and lifecycle automations, paid ads, and affiliate programs for B2B, dropshipping, and retail businesses. His work at companies including Leonyx Hypoxic Wellness™, Talesforme, and Prince Retail Group has involved Shopify store management, automation integration, developing marketing and email funnels, and advanced segmentation for campaign execution. Tony’s technical background in web development, data analytics, and marketing automation tools has enabled him to streamline business processes, design performance-driven campaigns, and enhance customer acquisition for a diverse range of clients.
Experience
CRM Automation Tech Architect
Leonyx Hypoxic Wellness™ · 2026 — PresentEstablished and supervised Shopify B2B workflows, incorporating dropshipping and order-routing integrations with two fulfillment partners. Managed a seamless automation process from order placement to fulfillment, including tracking and customer notifications. Oversaw ongoing Shopify store maintenance covering products, collections, pricing, and app performance. Set up and directed an affiliate/referral program, integrating commission tracking, reporting, and payouts while supporting the onboarding of partner companies. Set up, integrated, and maintained a sales CRM using Go High Level and Klaviyo, building and managing pipelines, automations, and follow-ups, and ensuring clean data flow across systems. Handled Klaviyo setup and ongoing management, building automated flows forCRM/Ai Automation specialist
Talesforme · 2025 — 2026Designed and implemented a point system automation that allows website members to earn early access based on their customer journey and email interactions. Managed email and CRM strategies for e-commerce brands through Klaviyo, optimizing flows such as welcome, abandoned cart, and win-back. Collaborated closely with paid media and creative teams to enhance performance, analyzed results with a focus on unit economics, and conducted audience segmentation based on behavior and lifecycle stages. Engaged in GoHigh Level CRM automation, working with various AI tools for chatbots and managing integrations through Zapier, n8n, and Make.Digital Marketing | Ai Automation | Shopify
Access Offshoring · 2024 — 2025Developed an e-commerce site integrated with CRM automation, while also creating and editing videos for brand awareness and training materials. Engaged in SEO and web development on WordPress, focusing on both e-commerce and service websites. Managed email marketing strategies with automation aligned to business goals using tools such as Zapier and GoHigh Level.Digital Marketing Specialist | Motion Graphics
Prince Retail Group of Companies · 2024 — 2024Oversaw Facebook ads and live events using OBS Studio, enhancing brand visibility. Produced explainer and promotional videos, coordinating content creation with a posting schedule. Employed a CRM approach to improve customer acquisition, conducted competitor research, and spearheaded website redesign efforts focused on UI/UX improvements while monitoring social media branding and performance metrics.Digital Marketing | Web Development | UX/UI | Motion Graphic | Video Editor | CRM Automation
Delonix Marketing Corporation · 2016 — 2024Collaborated with the marketing team on paid and organic campaigns, implementing CRM automation and email marketing through platforms like ActiveCampaign, GoHighLevel, and HubSpot. Created and designed content for newsletters, infographics, and social media. Developed motion graphics and explainer videos for product promotions, and engaged in website design using WIX and Squarespace, with additional work in e-commerce on Shopify and WooCommerce.Strategist
Scorch · 2013 — 2016Worked with web developers on website redesign projects, focusing on data and analytics to inform design decisions while creating graphics such as newsletters and brochures.Data Analyst Staff
Xerox · 2009 — 2012Conducted data analysis and entered results into the current system.
Skills & Expertise
Education
- BSIT, Information TechnologyUniversity of Cebu · 2004 — 2009
- High School DiplomaUniversity of Cebu · 2001 — 2003
- ElementaryColegio de la Inmaculada Concepción · 1994 — 1999
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