Tu M.
Senior Manager
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EnglishVietnamese
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About
Chloe T. is an accomplished Country Manager with a robust background in operations management, strategic business planning, and sales leadership across the retail, B2B, and financial services sectors in Vietnam. With experience at companies such as XLibre, Alpari, ATFX Global, Multibank Exchange Group, HML Plus, BBC Investment and Develop Ltd, and IMMS JSC, Chloe has developed and executed tailored business strategies, led direct sales and IB teams, and managed sales operations for both retail and B2B markets. She has collaborated closely with marketing departments to create impactful branding and promotional campaigns, ensured smooth daily business functions, and addressed operational challenges while reporting directly to executive leadership. Chloe’s work has also included policy formulation, customer support, R&D planning, and investment strategy consulting in the financial markets domain.
Experience
Country Manager
XLibre · 2024 — 2024Formulated and executed a strategic operating plan for the Vietnam market, ensuring it matched the overarching objectives of the company. Managed the sales operations for both Retail and B2B sectors in Vietnam. Collaborated with the Marketing Department to create effective promotional campaigns and branding initiatives. Conducted research to propose specific advertising ideas tailored to the Vietnam market. Monitored the performance and growth of the Direct Sales team and IBs to meet sales targets. Ensured daily operations were efficient and profitable across all business areas. Prepared monthly and quarterly performance reports for the CEO. Effectively addressed operational challenges while upholding highStrategic Partner
Alpari · 2022 — 2023Managed the Direct Sales performance for the Vietnam market, encompassing both retail and B2B segments. Developed marketing and branding strategies and campaigns for Alpari Vietnam. Supported the formulation of policies, promotions, and programs aimed at enhancing the sales performance of IBs. Ensured smooth and profitable operations while providing monthly and quarterly reports to the Global Partner Manager. Assisted clients and IBs in addressing complaints and issues as needed.Country Manager of ATFX Vietnam
ATFX Global · 2018 — 2021Created a strategic operating plan for the Vietnam market that aligned with the company's objectives. Held responsibility for sales performance in both retail and B2B markets in Vietnam. Collaborated with the marketing department on plans and strategies for branding and marketing campaigns. Oversaw and developed direct sales teams and IBs to meet assigned sales KPIs. Fostered a positive workplace culture to ensure employee motivation and productivity. Supported the creation of policies, promotions, and programs to enhance the sales performance of IBs. Managed operations to ensure they were conducted efficiently and profitably. Provided monthly and quarterly reports to the Religion Director.Key Account Manager
Multibank Exchange Group · 2017 — 2018Promptly addressed inquiries and complaints from clients and partners across various channels. Supported clients and partners in the account opening process, including document verification. Assisted Direct Sales teams and IBs with account-related issues, including schemes, promotions, and marketing needs. Investigated and resolved system issues, documenting problems for management review and optimization. Coordinated with the HR department regarding the onboarding and offboarding of sales staff. Executed ad-hoc tasks as required by senior management.Product Manager
HML Plus · 2016 — 2017Developed the R&D plan for the company's product offerings. Conducted negotiations with production units, suppliers, partners, and agents regarding pricing. Created marketing strategies for the company's entire product portfolio. Managed cost analysis and gathered information on company products, including research on competitors' products. Organized conferences, exhibitions, and product launches. Analyzed customer research, market conditions, and competitor data. Ensured quality control while tracking sales activities within the sales department.Head of Strategic Development
BBC Investment and Develop ltd · 2015 — 2016Conducted market research to attract and maintain customer relationships. Developed investment and trading strategies, primarily focusing on FX and commodities trading. Monitored domestic and international financial markets. Formulated business and investment plans for the company. Analyzed investment project risks for the company and its customers. Provided clients with effective investment strategies while overseeing teamwork performance.Sales Manager
IMMS JSC · 2012 — 2015Expanded customer networks and developed market relationships with current clients. Stayed informed on news, research, and updates concerning domestic and international financial markets. Analyzed and developed investment strategies for clients. Managed planning for both personal and team performance. Conducted training and development for staff. Held responsibility for the sales team's performance and for meeting sales targets through motivation and direction. Managed a complex client portfolio while cultivating new business relationships. Sold suitable investment products and services, identifying cross-sell opportunities and making referrals. Followed account opening protocols and adhered to internal guidelines regarding suspicious activity.
Skills & Expertise
Education
- Bachelor Degree in Business Administration and ManagementHong bang International University · 2008 — 2012
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