TUGCE O.

Manage the planning and implementation of multi-channel marketing campaigns encompassing paid social, email, SEO, and in-store initiatives while overseeing campaign budgets and creating performance reports for senior leadership. Analyze ongoing campaign performance to discover optimization opportunities for ROI, conversion rates, and customer acquisition costs. Develop and maintain marketing performance dashboards in Power BI and Tableau to enhance data-driven decision-making within the team. Coordinate closely with Sales and Merchandising departments to ensure promotional activities align with commercial objectives and seasonal timelines. Handle relationships with external agencies, content creators, and influencer partners, guiding briefs, deliverables, and performance metrics. Contribute to customer acquisition and retention strategies through CRM segmentation and email marketing efforts, aimed at boosting engagement and lifetime value.

Design and implement digital marketing initiatives that support customer acquisition and enhance brand visibility within European markets. Oversee CRM data management, audience segmentation, and email marketing programs to create targeted communications that foster engagement among principal customer segments. Collaborate with product and sales teams to generate content and messaging for new product launches, ensuring brand consistency. Monitor and evaluate campaign performance metrics, offering insights to inform quarterly marketing planning and reporting to stakeholders.

Assist in the planning and execution of marketing and brand strategies across various business sectors, tracking key performance indicators and presenting findings to upper management. Examine campaign data and customer behavior to pinpoint improvement areas and provide recommendations regarding budget distribution and targeting strategies. Aid in CRM implementation and work across teams to enhance customer lifecycle communications and retention results.

Conduct technical and fundamental analysis to determine effective FX trading strategies while managing portfolio risks. Generate daily performance reports and deliver market insights that support enhanced trade accuracy and portfolio growth.

Create daily market trend reports and perform scenario modelling to predict financial outcomes for trading and portfolio management teams. Formulate strategic recommendations aimed at increasing profitability across managed portfolios.