Tursiawati

Tursiawati from Purwakarta, Malang, is an accomplished professional with over 12 years of experience in the footwear industry, particularly in laboratory testing. She has demonstrated technical expertise in material feasibility analysis, as well as creative skills in content creation and digital marketing. At PT. Metro Pearl Indonesia, she served as a Laboratory Staff, conducting physical and chemical tests on shoe materials to ensure quality standards. Her responsibilities included operating laboratory equipment, preparing detailed test reports, defect analysis, and coordination with QC/production teams for improvements. Additionally, she managed sample data for quality audits and participated in developing new testing methods. Since 2023, Tursiawati has also been active as a Content Creator & Social Media Marketer on TikTok, designing and editing trending videos to promote products online. She focuses on performance metrics to enhance audience reach and sales, maintains a content calendar with keyword research to boost visibility, and experiments with video formats to increase conversion rates.