Katye S.

Planned strategic placements in ATL media (TV, Cable, Radio, OOH, Press), aligned with campaign objectives. Developed post-campaign reports, monthly pre-closures and closures, managed material grids, monitored on-air placements, and generated purchase orders for future placements. Maintained constant coordination with clients regarding upcoming launches and campaign objectives. Facilitated communication and coordination for the delivery of advertising materials with creative agencies.

Managed the end-to-end strategic planning and internal execution of 360 campaigns, partnering with teams to develop robust marketing plans, creative concepts, and integrated brand solutions. Cultivated strong client relationships by serving as the primary point of contact for media plan presentations, performance analysis, and campaign coordination. Developed and presented detailed performance reports, including weekly, monthly, and post-campaign analyses, to track and measure key performance indicators (KPIs). Executed and optimized digital advertising campaigns on major platforms, including Meta, Google, TikTok, LinkedIn, and Programmatic. Collaborated with the internal influencer team to create and implement innovative proposals, ensuring all project timelines and goals were met.

Implemented digital placements and strategically organized placements for 360 advertising campaigns. Efficiently managed orders to various media and suppliers, ensuring alignment with the planning team. Conducted comprehensive monitoring of multiple placements across television, radio, and digital media to ensure accurate broadcast. Maintained continuous coordination with media outlets and suppliers, overseeing compliance with established placements. Generated accurate monthly pre-closures and closures based on brand consumption. Continuously developed material grids and weekly and regional dashboards for performance tracking. Analyzed and developed post-campaign reports to evaluate the effectiveness of implemented strategies. Prepared spotlists, competitor reports, implementation, and follow-up reports.