Kathleen J.

Develop blog posts and cluster pages that strengthen product visibility in highly competitive categories. Apply keyword integration, internal linking, and image optimization to improve discoverability and enhance user experience. Rewrite and restructure underperforming cluster pages, elevating content quality and aligning with SEO best practices. Partner with marketing team to align copy with campaign objectives and brand guidelines.

Write SEO-optimized blogs covering pre-settlement and post-settlement funding, ensuring accuracy and clarity in complex legal topics. Conduct keyword research to identify high-value terms, create structured content outlines, and optimize cadence for better readability. Collaborate with editors to align blog strategy with marketing goals and improve search visibility in the legal funding niche. Monitor performance of published content to refine strategy and enhance user engagement.

Created and published SEO-driven content across blogs, websites, and social media platforms to strengthen digital marketing campaigns. Researched market trends and competitor strategies to guide content development and improve brand positioning. Planned and managed content calendars to ensure consistent publishing and alignment with campaign goals. Optimized website content to enhance user experience, readability, and overall engagement.

Researched and wrote blogs on respite care and assistive technology, improving visibility in healthcare and NDIS-related topics. Created persuasive product descriptions, website copy, and landing pages designed to improve customer interest and conversions. Managed social media and LinkedIn content strategies to strengthen brand presence and thought leadership. Authored Google Business Profile posts to support local SEO and improve community engagement.

Wrote SEO-friendly website copy tailored for IT industry audiences, ensuring technical accuracy and brand alignment. Planned and executed social media campaigns via Metricool, delivering engaging content across multiple platforms. Conducted keyword research to guide blog writing and improve search performance. Produced monthly performance reports with insights to refine strategy and improve content ROI.

Delivered SEO-optimized website copy for client websites, improving brand awareness and authority. Produced weekly newsletters and lead magnets designed to attract and nurture leads. Planned, created, and scheduled social media campaigns using Planable to maintain consistent audience growth. Worked closely with design and strategy teams to align copy with broader campaign messaging.

Wrote SEO-optimized blogs for real estate, jewelry, and tech clients, ensuring keyword alignment and brand voice consistency. Developed website copy and local SEO content to enhance online presence and search rankings. Created content outlines, editorial calendars, and Google My Business posts to support client strategies. Produced email campaigns and product descriptions designed to increase customer engagement and conversions.