SHIZZA A.

Spearheaded the digital marketing efforts for Almas Jewellers and Spunkz Footwear, integrating PR, paid marketing, strategy, and social media. Increased Almas Jewellers' social media reach from 465,000 to 5.7 million. Generated PKR 300,000 in sales for Spunkz Footwear in the first 2 months. Managed Bella Vita’s social media content, publishing over 60 posts. Collaborated with cross-functional teams, analysed campaign performance, and coordinated with celebrities for engaging digital content. Managed YouTube channel strategy and executed digital marketing campaigns.

Developed and executed 360° marketing strategies aligned with the overarching brand vision, successfully driving brand growth, increasing market share, and boosting consumer engagement. Led production of digital assets, including video content, photo shoots, and campaign creatives across all platforms. Achieved client acquisition targets by onboarding high-profile clients, demonstrating strong capabilities in business development and client relationship management. Conducted market research and competitive analysis to identify consumer trends and brand positioning strategies. Headed the DVC and Content Creation department, driving impactful storytelling and campaigns that enhanced brand visibility. Oversaw community management initiatives to foster loyal digital communities. Directed influencer marketing campaigns, securing collaborations that amplified reach and engagement.

Monitored and managed social media performance metrics. Oversaw the company’s presence across all major social media platforms. Planned and executed targeted digital marketing campaigns. Developed and curated engaging content for social media channels. Organised and executed photo shoots, collaborating with creative teams. Identified and partnered with influencers to amplify brand reach. Provided exceptional customer service via social media.