Jerica C.

Collaborated with a Singapore-based social media marketing agency to edit branded video content across various industries, including automotive, pet care, and luxury jewelry. Produced high-performing short-form video content optimized for Instagram, TikTok, and Facebook. Executed video edits using client-specific frameworks to ensure consistent brand alignment, visual cohesion, and messaging accuracy across all deliverables. Integrated trend-driven music, dynamic subtitles, and contemporary transitions to enhance viewer engagement. Performed precise color grading to meet brand aesthetic standards and deliver polished, on-brand visual outputs.

Participated in the on-site production of Yamaha Serow promotional content in Purac, Pampanga, collaborating with the content team to assist in documentation logistics. Managed digital assets by verifying file completeness, and systematically archiving footage for post-production. Performed offline editing by reviewing and selecting optimal clips and stills for highlights, laying the foundational sequence for the final edit. Supported the co-editor in creative post-production decisions, including background music selection, sound effects placement, and visual tone setting through color grading references.

Created promotional trailers and social media teasers aligned with brand guidelines. Organized and streamlined the media asset library, improving turnaround times for creative teams. Supported the creation of collateral materials for marketing and in-app campaigns. Conducted content research to develop scripts and creative direction based on campaign briefs. Produced a series of dynamic short-form video highlights from SB19's concert footage for digital distribution. Designed individual graphic poster artworks for each SB19 member, aligning with the group’s visual branding. Trimmed and subtitled Chinese drama content for optimized publishing on streaming and social media platforms.

Participated in direct client and team consultations to align creative direction with branding goals. Produced educational courses, podcasts, and promotional videos posted on various platforms. Enhanced video quality by inserting subtitles, SFX, and greenscreen motion graphics. Reformatted long-form video footage into short-form content tailored for TikTok, Instagram Reels, and YouTube Shorts. Created animated intro and outro motion graphics to reinforce brand identity. Explored social media trends to produce timely and relevant video content. Designed video assets according to the client's branding and social media trends.