Usama S.
Mid-Level Paid Ads Specialist
Open to offersNew to PlatformAbout
Hm U., a seasoned Digital Marketing Strategist, specializes in paid advertising and digital marketing education. As a Paid Ads Specialist at Jzarr IT Company, he expertly manages multi-channel campaigns across Meta, Google, YouTube, and TikTok, focusing on campaign structure, audience targeting, and ad optimization. At Aptech Learning Centre, Hm U. imparts knowledge as a Digital Marketing Instructor, teaching courses from beginner to advanced levels on platforms like Meta Ads and Google Ads. He co-founded Compteksol Computer Training Institute, designing comprehensive training programs. With freelance experience in managing Meta Ads and improving Shopify stores for fashion brands, he excels in lead generation and landing page optimization. He also led a social media team at The Technolance, showcasing his versatility across various digital marketing domains.
Experience
Paid Ads Specialist
Jzarr IT Company · 2025 — PresentOversaw paid advertising campaigns on Meta, Google, YouTube, and TikTok. Developed campaign structures, targeted audiences, and optimized ads for clients while monitoring performance and enhancing results through A/B testing and reporting.Digital Marketing Instructor
Aptech Learning Centre · 2025 — PresentConducted classes from beginner to advanced levels in Meta Ads, Google Ads, SEO, and e-commerce. Designed practical assignments, developed campaigns, and facilitated final projects to assist students in constructing portfolios.Co-Founder & Digital Marketing Instructor
Compteksol Computer Training Institute · 2024 — 2025Co-established a training institute and instructed students in practical marketing, freelancing, and advertising skills. Organized training materials and supervised student learning experiences.Digital Marketing Instructor
Leadinn Institute of IT · 2024 — 2025Focused on social media marketing, paid ads, and digital tools through hands-on assignments. Provided career guidance and freelancing advice to students.Meta Ads Expert & Shopify Developer
Brandlo.com & Sabajeez.com — Women's Clothing Brand · 2024 — 2025Executed Meta Ads campaigns involving creative testing, audience segmentation, and retargeting. Enhanced Shopify products, collections, and store pages to increase conversion rates.Meta Ads Expert
Weathercollections.com (Women's Clothing Brand) · 2025 — 2025Conducted Meta Ads for new product launches, testing various audiences, creatives, and placements. Monitored performance to assist in brand growth through paid marketing strategies.Digital Marketing Instructor
M-Tech Computer Institute · 2025 — 2025Instructed students on Meta Ads, Google Ads, and social media marketing with an emphasis on practical campaign setups. Offered guidance on targeting, content strategy, and performance analysis.Digital Marketing Instructor
FC Computer Training Centre · 2024 — 2025Taught social media marketing and paid ads, incorporating practical assignments. Provided training in campaign setup and supported students in targeting and performance reporting.Upwork Bidding Trainer
Media Valley by Danial Sheikh (YouTuber) · 2020 — 2021Guided students in Upwork bidding techniques, including profile setup and proposal writing. Aided in refining freelance bidding strategies.SMM Team Leader
The Technolance · 2020 — 2021Directed the social media marketing team, creating content calendars and campaign concepts. Collaborated with designers and clients, managing posting, engagement, and performance reporting.
Skills & Expertise
Education
- Intermediate — Pre-EngineeringPECHS Govt College, Karachi Board · 2020 — 2020
- Matriculation — ScienceIQRA Huffaz Grammar School, Karachi Board · 2018 — 2018
- Dars-e-Nizami (5-Year Program)Current
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