Usama K.

Led the architecture, design, and development of a large-scale CRM and hospitality technology ecosystem supporting hotels and hospitality brands. Designed and implemented AI-integrated CRM modules to centralize guest data and analyze behavior for automating engagement strategies. Built and managed Laravel-based APIs with integrations across hotel PMS systems and third-party platforms. Spearheaded digital transformation initiatives by replacing manual workflows with AI-powered automation and intelligent data pipelines. Developed loyalty management systems featuring tier-based reward logic enhanced by AI-driven scoring models. Created upsell automation workflows using WhatsApp and email campaigns integrated with CRM campaign logic. Oversaw the full-stack development lifecycle, including code optimization, cloud deployment, and performance tuning. Collaborated with cross-functional and international teams to ensure scalability, security, and alignment with business objectives.

Engaged in web development on a part-time remote basis.

Provided remote development support for a US-based organization, ensuring alignment with American industry standards and timelines. Developed and enhanced web-based modules focusing on performance, usability, and maintainability, collaborating across time zones with project managers and technical stakeholders. Maintained coding standards, documentation, and version control procedures.

Designed and developed B2B POS management modules for reseller-based platforms. Created API-based integrations to support subscription billing and reseller ecosystems. Enhanced cloud scalability and system performance for subscription-driven platforms, and participated in system architecture discussions and optimization planning.