Usamat A.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformPortfolios
About
Usamat A. is a seasoned Social Media Strategist, PR Manager, and Digital Marketer based in Abuja, Nigeria, with hands-on expertise across the food-tech, higher education, online media, and campus business sectors. As Founder of Kaiser News Network (KNN), Usamat A. launched and scaled a digital news hub, overseeing content creation, audience growth, platform branding, and SEO analysis within the Nigerian media landscape. At GoChow Food Delivery App, he drove paid ad campaigns, social media publicity, and multi-channel marketing, increasing visibility and customer engagement in the competitive Nigerian food-tech industry. His role as Media Manager at University of Abuja involved managing digital channels, paid promotions, and PR to enhance institutional presence and stakeholder relations. With proven skills in social media strategy, paid ad campaigns, and digital content, he has elevated brand visibility and community building for startups and educational platforms alike.
Experience
Social Media Manager
GoChow Food Delivery App · 2026 — PresentLed campaigns for social media publicity, including paid advertisements on Meta, enhancing brand recognition and order volume for the food delivery app. Created targeted promotional content to elevate customer interaction and managed paid promotion efforts. Focused on online brand positioning and maintained audience communication and crisis management. Contributed to marketing strategies that improved customer reach and retention while conducting basic SEO analysis for better organic visibility.Promotions Manager
Campus Biz · 2026 — 2026Directed the brand’s publicity and digital promotions efforts, including social media operations for a platform targeting campus audiences. Employed audience engagement tactics and targeted paid promotions to increase student user participation. Crafted innovative marketing content and campaigns aimed at raising brand awareness among students. Executed strategic digital initiatives such as giveaways and community challenges, alongside conducting basic SEO analysis for enhanced visibility.Media Manager
University of Abuja · 2025 — PresentOversaw the management of the university’s social media channels and coordinated digital promotions along with paid advertising efforts to boost visibility among students and stakeholders. Implemented targeted social marketing strategies to increase engagement and attendance at events. Developed engaging content centered around campus events and student accomplishments while managing public relations and basic SEO optimization for digital assets.Founder & Content Strategist
Kaiser News Network (KNN) · 2025 — PresentEstablished and grew a digital news platform from inception, focusing on developing a dedicated audience in Nigeria. Authored and distributed high-quality content across various digital mediums to engage readers. Formulated audience growth strategies, integrating cross-promotion, viral content approaches, and basic SEO analysis to enhance online presence and site traffic. Defined brand identity and communication style while exploring monetization and partnership opportunities.
Skills & Expertise
Education
- Bachelor’s Degree (In Progress)University of Abuja
Interested in this professional?
Sign in as an employer to save this profile or invite Usamat A. to a job.
Sign in as an employer