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Usha D. — Mid-Level Pharmaceutical Event Marketing Lead from India

Usha D.

Mid-Level Pharmaceutical Event Marketing Lead

India Less than 1 year
Open to offersNew to Platform
Languages
EnglishHindi
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About

Usha D. is a creative, execution-driven Marketing Lead - Events with over five years of experience in pharmaceutical and healthcare marketing. She has demonstrated proven expertise in end-to-end event ownership for both physical and virtual formats, including CMEs, workshops, symposiums, product launches, hospital programs, and major conference participation. Her roles at Juggat Pharma, Novo Nordisk, and Himalaya Drug Company involved planning and managing event calendars, budgets, and vendor relationships, as well as coordinating with sales and medical teams to create targeted promotional collateral. Usha D. has a strong track record in lead generation, KOL engagement, and ROI tracking & analytics. She also leverages digital and AI-enabled marketing tools to enhance post-event analysis and drive business results in a B2B healthcare environment.

Experience

  • Marketing & Event executive

    Juggat Pharma · 2021 — 2025
    Oversaw and implemented complete marketing initiatives for physical and virtual events such as Product Launches, CMEs, workshops, doctor meetings, and hospital programs. Coordinated event calendars, managed budgets and vendors, and ensured effective cross-functional communication. Collaborated with sales and medical teams to create targeted messaging and promotional materials, managed event-to-sales lead capture and CRM updates, and organized follow-ups. Led KOL engagement activities, conducted educational initiatives, and performed pre- and post-event analysis focusing on engagement, pipeline contribution, and ROI tracking.
  • Product Specialist

    Novo Nordisk · 2019 — 2021
    Handled corporate hospital coverage by organizing educational events aimed at driving product adoption and lead generation among healthcare professionals. Coordinated CMEs, workshops, and symposium-style sessions for healthcare staff, ensuring knowledge sharing on medical advancements and facilitating KOL engagement.
  • B2B Sales Representative

    Himalaya Drug Company · 2018 — 2019
    Promoted pharmaceutical products through targeted presentations and engagement activities directed at doctors, pharmacists, and hospital staff. Delivered product demonstrations and educational content to healthcare professionals, highlighting product advantages over competitors to address HCP concerns and support lead capture and conversion in a B2B healthcare environment.

Skills & Expertise

Education

  • MBA-Marketing
    NMIMS · 2020 — 2022
  • Bachelor of Pharmacy
    Manipal · 2014 — 2018

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