Vanessa N.
Senior Content Marketing & Communications Specialist
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About
Vanessa N. is a seasoned Content Marketing & Communications Specialist based in Nairobi, Kenya, with over six years of experience in the education, media, and tech-enabled sectors. She has led content and SEO strategy at Africa Digital Media Institute, driving increased search visibility, organic traffic, and brand recognition, notably contributing to ADMI's win as Best Creative Media & Tech Training Institution at the 2024 Digital Tech Awards. Vanessa's background includes managing digital campaigns, editorial strategy, and email marketing for BrighterMonday Kenya, where she executed PR initiatives that secured top industry accolades and drove notable increases in web sessions and audience engagement. She is also experienced in campaign performance tracking, SEM, PPC, and paid social for online marketplaces including PigiaMe, Qefira, and ZoomTanzania, optimizing content and advertisements to boost social media following and engagement. Her expertise is supported by certifications in Google Analytics, Google Ads, and content marketing.
Experience
Digital & Content Marketing Officer
Africa Digital Media Institute (ADMI) · 2023 — 2025Led the development of content and SEO strategies for ADMI’s digital platforms, enhancing search visibility and organic traffic. Planned and carried out integrated content marketing campaigns for web, email, and social media while collaborating with design, video, and academic teams to bolster student enrollments and brand positioning. Facilitated content governance and weekly marketing meetings to ensure alignment across teams, timely delivery, and a consistent brand voice. Produced institutional communications and managed event marketing for both online and in-person initiatives, promoting student engagement and visibility. Drove initiatives focused on thought leadership and award positioning.Communications Specialist
BrighterMonday Kenya · 2023 — 2023Crafted and implemented a PR and communications strategy aimed at enhancing brand visibility. Oversaw content distribution through various digital and mainstream media channels. Composed press releases and articles while supporting media relations efforts.Digital Marketing Executive
BrighterMonday Kenya · 2021 — 2023Managed the social media content calendar across platforms including LinkedIn, TikTok, YouTube, Facebook, and X. Implemented SEO-driven content strategies in line with marketing objectives.Digital Marketing Executive
PigiaMe, Qefira & ZoomTanzania · 2019 — 2021Oversaw SEM, PPC, paid social, and content campaigns across various markets. Enhanced ad copy, landing pages, and budgets based on performance data.Online Entertainment Writer
Classic 105 · 2018 — 2018Produced entertainment news and lifestyle content for web and social media platforms. Conducted trend research and collaborated with editors to ensure alignment with brand tone.
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