Veronica B.
Senior Retail and Hospitality Business Manager
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Verónica B. is a seasoned business manager and entrepreneur with over 20 years of experience in comprehensive business management, notably in the gastronomy, retail, and services sectors. She specializes in the setup, organization, and operation of commercial outlets, leading teams, administrative control, and customer service. Based in Villa Carlos Paz, Argentina, Verónica founded and led the hospitality business ALMA PEPERINA for a decade, overseeing operations from initial setup to strategic sale. With her venture BOHO SOUL, she manages commercial operations including product curation and visual merchandising. In the early 2020s, she co-founded DRINK IT, a wine shop, and played a critical role in its initial operations. Verónica's expertise extends to transportation, as demonstrated by her involvement in CAR COR's foundation in 1994. Her education includes training in team management and leadership, effective communication, and digital tools, highlighting adaptability and continual skill enhancement.
Experience
Founder / Owner / General Manager
ALMA PEPERINA · 2015 — 2025Initiated and managed the business from its inception. Oversaw operational and administrative functions with an average team of 8 employees in two shifts. Handled purchasing, supplier management, stock control, and daily cash management. Managed payments to suppliers, account management, and overall administration. Engaged in customer service and participated actively in kitchen activities at various stages. Designed menus and recipes. Created procedure manuals for preparation, preservation, and standards. Conducted selection, interviews, hiring, and training of staff. Resolved internal and external conflicts. Engaged in negotiation and renewal of leasing contracts. Strategically decided to sell the business after 10 years in the industry.Founder / Owner / Commercial Management
BOHO SOUL · 2024 — PresentLaunched the retail store as the fourth personal venture. Curated products while managing stock and relationships with national and international suppliers. Organized the retail space and visual merchandising. Provided personalized customer service. Managed social media and branding efforts. Developed external sales points through display racks in related spaces.Partner / Initial Management
DRINK IT · 2023 — 2024Opened the store in partnership. Managed initial operations and organized business processes. Sold ownership stake in the business to a partner.Executive Assistant
Direct Sales Company (multilocation) · 1996 — PresentOrganized and filtered executive schedules. Managed reception and control of daily cash from various locations. Handled payments to personnel and suppliers. Conducted banking deposits and general administrative tasks.Participation in Foundation and Initial Management
CAR COR · 1994 — PresentActively contributed to the company's creation. Provided commercial assistance and was involved in the initial ticket sales. Supported administrative and operational activities during the foundational phase.Reception and Administration
Dental Center and Medical ClinicManaged the schedules of medical and dental professionals. Welcomed patients upon arrival. Handled billing for insurance companies. Organized administrative functions within the clinic.
Skills & Expertise
Education
- Completed Secondary EducationInstitution not specified
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