Vidoola G.
Senior Marketing Manager
Open to offersNew to PlatformAbout
Vidoola G., a seasoned Marketing Leader, boasts over 20 years of expertise in the Mauritian media and advertising sector. Renowned for her ability to enhance brand visibility and profitability for global companies, she employs innovative promotional strategies and excels in multi-brand management. Her strategic acumen includes leading teams and managing complex budgets to drive growth and market leadership. Currently a Sales and Advertising Manager at a major media company in Mauritius, Vidoola leads comprehensive marketing strategies and campaigns. Her role involves data-driven market analysis to steer senior management decisions. Previously, she served as the Deputy General Manager at Primedia Outdoor Ltd, where she implemented strategies supporting long-term growth and mentored high-performing sales teams. Her early career at JCDecaux (Mauritius) Ltd and Trikaya Grey Mauritius Ltd involved directing marketing and sales divisions and serving as a liaison for global brands. Vidoola holds a B.Com in Marketing from the University of Mumbai and has multiple diplomas in sales and marketing management.
Experience
Sales and Advertising Manager
Major Media Company · 2017 — PresentDirected the creation and implementation of marketing strategies and promotional campaigns aimed at enhancing company profitability. Executed comprehensive market and competitive analyses to pinpoint growth opportunities and guide senior management decisions. Managed annual sales budgets and forecasts, optimizing resource distribution across departments. Facilitated collaboration among cross-functional teams to boost brand visibility and improve marketing workflows.Deputy General Manager
Primedia Outdoor Ltd · 2016 — 2017Led the execution of media and marketing strategies that aligned with long-term growth goals. Provided mentorship to a high-performing sales team, emphasizing the importance of relationship-building with key tier-one clients and partners. Supervised financial marketing metrics, focusing on cash-flow analysis and sales forecasting.Office Manager / Head of Sales & Development
JCDecaux (Mauritius) Ltd · 2002 — 2016Managed the marketing and sales division, consistently setting and surpassing performance objectives. Developed intricate pricing strategies and ROI models to inform significant financial and expansion decisions. Oversaw the organization of large promotional events and product launches, securing the company's market leadership position.Client Service Manager
Trikaya Grey Mauritius Ltd / ARTLINE Advertising Agency · 1998 — 2002Acted as the primary strategic contact for global brands such as Barclays PLC, Procter & Gamble, and Air Mauritius. Negotiated media agreements and coordinated multi-platform campaigns to ensure full compliance with international brand guidelines.
Skills & Expertise
Education
- B.Com in MarketingUniversity of Mumbai
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