Vijesh N.
Mid-Level Digital Marketing Executive
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Vijesh N. is an accomplished Digital Marketing Executive with extensive experience in leveraging paid marketing strategies to drive measurable business results at SpiderWorks Technologies Pvt. Ltd. in Kochi. From 2022 to 2025, he specialized in developing lead generation campaigns using Google Ads, including display advertising and demand generation. His expertise extends to strategic social media marketing campaigns on Facebook and Instagram, focusing on audience engagement and lead acquisition. He is proficient in managing end-to-end PPC campaigns and optimizing conversion rates through landing page analysis. Prior to this, Vijesh undertook freelance digital marketing and has a comprehensive background as a sound engineer, having been the chief sound engineer and owner at Raga Studio in Kochi. Vijesh possesses strong technical skills, including mastery in configuring Google Tag Manager, and holds certifications such as Google Ads in search, video, and display.
Experience
Digital Marketing Executive
Spiderworks Technologies Pvt. Ltd. · 2022 — 2025Led the development and execution of lead generation campaigns utilizing Google Ads, focusing on display advertising, demand generation, and remarketing to attract qualified prospects. Crafted and ran strategic social media marketing initiatives on Facebook and Instagram, emphasizing lead acquisition and enhancing audience engagement. Oversaw the complete PPC campaign lifecycle, managing everything from initial account setup to ongoing performance optimization and budget control. Conducted analysis of landing pages and initiated conversion rate optimization strategies aimed at maximizing campaign ROI and improving user experience. Restructured Google Ads campaigns to enhance performance metrics and cost efficiency. Fostered strong client relationships through consistent communication, performance reporting, and strategic consultations to ensure alignment of campaign objectives with business goals.Freelance Digital Marketer
Company not specified · 2021 — 2022Provided digital marketing services on a freelance basis, applying skills in strategy development and campaign management across various platforms.Chief Sound Engineer
Raga Studio · 2014 — 2020Served as chief sound engineer and owner, managing sound engineering tasks and overseeing studio operations.
Skills & Expertise
Education
- B.Tech in Information Technology [Not Completed]Matha College of Technology · — — 2011
- Bachelor of Business Administration (Currently Attending)Calicut University
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