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Virada R. — Mid-Level Digital Marketing Specialist from Sri Lanka

Virada R.

Mid-Level Digital Marketing Specialist

Sri Lanka 2-3 years
Open to offersNew to Platform
Languages
English
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About

Virada R. is a seasoned digital marketing professional with a strong track record of managing comprehensive digital marketing projects for diverse clients. As a Virtual Assistant in Marketing at Elephant Teams, she has been responsible for the end-to-end management of digital marketing strategies, including SEO, paid ads, YouTube and podcast content creation, website updates, blog publishing, and creative design for an Australian client since September 2025. Prior to this role, Virada served as a Digital Marketing Associate at eMarketingEye (Pvt) Ltd, where she adeptly led SEO campaigns for international clients, implementing intricate strategies to enhance site performance and increase organic traffic. Her expertise further extends to her experience as an Executive in Marketing and Communications at John Keells Properties, where she orchestrated mall promotional campaigns. Virada's educational background includes a Bachelor of Business Management in Marketing from the University of Kelaniya and ongoing studies in the Chartered Institute of Marketing (CIM) Diploma. She is proficient in project management and trend forecasting, with excellent communication skills in both English and Sinhala. Before her transition into digital marketing, Virada honed her skills as a Development Merchandiser at MAS Intimates (Pvt) Ltd, excelling in fabric sourcing and strategic merchandising.

Experience

  • Virtual Assistant - Marketing

    Elephant Teams · 2025 — Present
    Oversaw end-to-end digital marketing for an Australian client, which included managing SEO, paid ads, YouTube, podcast content, website updates, blog publishing, and creative design.
  • Digital Marketing Associate

    eMarketingEye (Pvt) Ltd · 2024 — 2025
    Directed SEO campaigns for over ten international clients by executing on-page, technical, local, and off-page optimization strategies while performing comprehensive SEO audits to improve rankings and organic traffic.
  • Executive - Marketing and Communications

    John Keells Properties · 2022 — 2023
    Facilitated and executed mall promotional campaigns by collaborating with event partners, formulating marketing strategies, managing social media activities, and overseeing budgets for effective campaign delivery.
  • Development Merchandiser

    MAS Intimates (Pvt) Ltd · 2021 — 2022
    Engaged in trend forecasting, product design and development, fabric sourcing, and strategic merchandising planning.

Skills & Expertise

Education

  • Bachelor of Business Management (special) Degree in Marketing
    University of Kelaniya · 2017 — 2021
  • Diploma in People's Skills
    University of Kelaniya · 2020 — 2021

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