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Virginia D. — Mid-Level Digital Marketing & Communications Coordinator from South Africa

Virginia D.

Mid-Level Digital Marketing & Communications Coordinator

South Africa 2-3 years
Open to offersNew to Platform
Languages
English
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About

Virginia D. is a skilled Marketing & Communications professional with over four years of experience spanning public relations, digital marketing, social media management, and campaign coordination in corporate, NGO, and wellness settings. Based in South Africa, Virginia is adept at remote work encompassing CET, GMT, and EST time zones, excelling in roles such as Remote Content Management and Digital Campaign Coordination. At Zonefitness Gym, she boosted member engagement through strategic social media content creation and promotional event coordination. While at Bogale Auto Centre, she enhanced brand visibility through effective digital marketing strategies and Google Ads Optimization. An outstanding achiever, she increased follower engagement by 50% and website traffic by 40% through her initiatives. Virginia's capabilities are further enriched by her knowledge of Google Workspace, digital tools like Canva and Mailchimp, and certifications in data analytics and social media. She is committed to delivering data-driven insights and managing cross-time-zone collaborations with efficiency.

Experience

  • Digital Marketing & Communications Coordinator

    Bogale Auto Centre · 2023 — 2025
    Managed social media platforms through content creation, strategic planning, and scheduling. Developed and executed digital campaigns designed to elevate brand visibility and audience engagement. Optimized Google Ads campaigns to enhance lead generation and website traffic. Monitored analytics to refine campaigns for better performance. Provided client communication support, including scheduling and coordination.
  • Marketing & Community Engagement Assistant

    Zonefitness Gym · 2022 — 2023
    Supported marketing campaigns intended to boost membership and enhance brand recognition. Created and scheduled social media content aimed at increasing engagement. Assisted with promotional events focused on enhancing attendance and customer acquisition. Engaged with clients to facilitate membership sales and retention.
  • Communication Trainee

    Ndlovu Care Group · 2023 — 2023
    Supported healthcare communication campaigns and donor messaging initiatives. Assisted with media and public health awareness projects. Contributed to the development of stakeholder engagement and outreach content.
  • PR & Media Assistant

    Freelance / Contract Work · 2023 — Present
    Supported public relations activities for wellness clients, focusing on media outreach and coordination. Secured and coordinated a national radio interview on Power FM for a wellness expert. Drafted press releases, media pitches, and strategic messaging documents. Managed scheduling, talent coordination, and monitored media post-interview. Built and maintained media contact lists within the lifestyle and health sectors.
  • Social Media Marketing Intern

    Bantwane Youth Initiative · 2022 — Present
    Created social media and PR content for youth advocacy campaigns. Coordinated partnerships across organizations to broaden campaign outreach. Composed copy for community programs and engagement initiatives.

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