Vlad S.

Oversees measurement strategy spanning web, app, and offline interactions to support marketing, product, and business objectives. Manages rollout of GA4, Google Tag Manager (client- and server-side), Consent Mode v2, and Measurement Protocol for compliant and accurate data. Designs scalable tagging and tracking frameworks for digital and offline environments such as CRM, call centers, and data imports. Directs a team of analytics specialists, focusing on tagging, debugging, data governance, and consent management. Establishes QA processes using tools like GA Debugger, Tag Assistant, and validates through BigQuery. Promotes server-side tagging adoption, collaborates with engineering teams for Measurement Protocol integration, and aligns event strategies with business KPIs. Guides dashboard and BI report creation in GA4 and Looker Studio, leads experimentation programs including A/B testing and personalization, and addresses analytics and privacy developments.

Configured and maintained precise Google Analytics 4 installations across digital assets, integrating tracking to support accurate data capture. Conducted audits in Google Analytics to verify data quality, tailoring settings to specific business objectives and configuring events and e-commerce tracking. Established and monitored conversion tracking to assess campaign and website effectiveness. Developed KPI-focused reports and custom dashboards in Google Analytics, streamlining insights for various stakeholders. Managed tag deployment through Google Tag Manager, delivered team training on analytics best practices, and implemented new Google Analytics features in line with industry trends. Ensured compliance with privacy regulations such as GDPR, and participated in A/B test planning and analysis in coordination with broader business strategies.

Planned and executed performance campaigns across channels including Google Search, Google Display, YouTube, Facebook, LinkedIn, Pinterest, and TikTok. Monitored campaign performance, reported on KPIs such as CTR, CPC, CPM, CPV, and conversion rate, and proposed optimizations to improve results. Performed ongoing keyword, ad, and budget optimization and advised on landing page enhancements. Evaluated market trends for improved PPC campaign ROI. Provided timely updates to clients and worked closely with team members to meet established goals.

Delivered structured training sessions focused on Facebook Ads and Google Ads platforms, covering campaign setup, objectives, targeting, budgeting, placements, bidding, and optimization tactics. Explained campaign structures, guided hands-on exercises from ad creation to performance tracking, and shared best practices for campaign measurement, A/B testing, and ROI improvement. Offered individual feedback and support to facilitate practical skill development in digital marketing.

Developed and managed performance and programmatic campaigns using platforms such as Google Search, Google Display, YouTube, Facebook, LinkedIn, Pinterest, and TikTok. Analyzed campaign effectiveness by monitoring metrics like CTR, CPC, CPM, CPV, and conversion rates and sought optimization opportunities. Implemented continuous improvements on keywords, ads, and budgets, offered recommendations for campaign and landing page enhancement, and advised clients on emerging trends for PPC and programmatic campaigns. Collaborated with team members to align efforts with campaign objectives.

Completed a short-term internship with exposure to agency operations.

Designs and executes integrated digital marketing strategies, bringing together analytics, media platforms, and marketing technology. Implements and refines measurement frameworks using GA4, Google Tag Manager (client & server-side), Measurement Protocol, Consent Mode v2, offline imports, and app tracking to ensure accurate, privacy-compliant data collection. Advises on CRM integrations, Customer Data Platforms (CDPs), and audience management within marketing technology ecosystems. Oversees campaign tracking across Google Ads, Meta, LinkedIn, DV360, and additional channels, focusing on dependable conversion measurement and attribution. Applies 1st-party data strategies to enable advanced segmentation and personalized targeting, aligning with privacy requirements such as GDPR and CCPA. Integrates analytics with sales systems and call tracking to connect online and offline journeys. Develops dashboards and BI solutions using Looker Studio, BigQuery, and Data Warehouse connectors to present actionable insights. Consults on Conversion Rate Optimization (CRO), experimentation, and A/B testing frameworks. Provides strategic guidance, documentation, and training on analytics, tagging, and digital marketing best practices, while staying updated on trends including cookie-less tracking and AI-driven attribution.