Vu P.
Mid-Level Digital Marketing Executive
Open to offersNew to PlatformAbout
Vu Phuong N. is a seasoned professional in the mobile app game industry with extensive experience in ad monetization and digital marketing. As an Ad Monetization Specialist at Amanotes from July 2022 to August 2023, Vu Phuong utilized skills in ad monetization and troubleshooting to drive partner growth and increased eCPM by 5-10%. As a Publisher Engagement Senior Executive at AnyMind Group between September 2023 and May 2024, they acquired developer partnerships, including a major game studio that constituted 30% of the share of voice, earning a Rising Star Award. Currently a Digital Marketing Executive at VNGGames, Vu Phuong excels in campaign management, achieving 110-150% ROAS in 2025 through strategic digital marketing initiatives on platforms like Meta and Google. They are adept at optimizing ASO to enhance organic installs. Vu Phuong holds a Bachelor of Science in Management with Marketing from Royal Holloway, University of London. Their strengths in data analysis and cross-team collaboration underscore a robust capability to improve operational efficiencies in digital marketing campaigns.
Experience
Publisher Engagement Senior Executive
AnyMind Group · 2023 — 2024Acquired developers and publishers, facilitated deal closures, and monitored stakeholder performance to achieve monthly KPIs. Provided recommendations for revenue growth, enhanced team productivity through streamlined processes, and managed partnership operations. Identified new advertising opportunities and oversaw partner onboarding, leading to increased eCPM.Digital Marketing Executive
VNGGames · 2024 — PresentLed planning, execution, analysis, and optimization of campaigns across platforms such as Meta, Google, TikTok, and ASA. Designed testing campaigns, including a user reactivation initiative, and generated creative ideas for user acquisition. Made adjustments to App Store Optimization (ASO) strategies to improve organic installs and conversion rates, while initiating ad monetization strategies for new games.Ad Monetization Specialist
Amanotes · 2022 — 2023Engaged in ad monetization efforts for mobile app games.Advertising Operations Coordinator
Geniee International Group · 2020 — 2022Ensured smooth ad delivery by setting up and modifying processes. Addressed ad display and reporting issues, supported publishers with system and revenue optimization, and collaborated with international partners on campaigns. Delivered insights on inventory allocation and system improvements.
Skills & Expertise
Education
- Bachelor of Science in Management with MarketingRoyal Holloway, University of London · 2018 — 2020
- Diploma in Business AdministrationKaplan Singapore · 2017 — 2018
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