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Vukani M. — Senior Advertising Art Director from South Africa

Vukani M.

Senior Advertising Art Director

South Africa 6+ years
Open to offersNew to Platform
Languages
English
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About

Vukani M. is a Senior Art Director based in Johannesburg, South Africa, with over a decade of experience in the advertising and branding industry. He has held senior creative positions at agencies such as Avatar, The Riverbed Agency, FCB, VMLY&R, and Pacinamix, working on major accounts including Absa, Nedbank, Vodacom, Tiger Brands, Diageo, McDonald's, and Toyota. Vukani's duties have encompassed art direction, branding, conceptualisation, team leadership, and management of both junior and senior creative teams. His portfolio includes ATL, BTL, TTL, and digital content across industries from finance and automotive to fast food and retail. Award recognitions include Gold at the Prisms Awards 2024, Kantar Best Liked Ads, and multiple Loeries accolades. Vukani holds a BA in Brand Communications from Vega School and a marketing certificate from UNISA.

Experience

  • Senior Art Director

    The Riverbed Agency · 2023 — 2024
    Worked alongside a Creative Director (Writer) to develop campaign concepts for a range of projects, delivering both BTL and ATL executions for clients including Lovers Plus, Nedbank, FutureGrowth, PPC, and Super Quick.
  • Senior Art Director

    Avatar Agency · 2023 — Present
    Joined Avatar Agency to participate in the brand relaunch for Absa, aligned with the Your Story Matters platform. Contributes as a member of the brand creative team and provides guidance and management to junior creative teams within the agency.
  • Senior Art Director

    FCB · 2021 — 2023
    Assigned to address client needs for Tiger Brands, Diageo, and Easywaves through dedicated creative solutions.
  • Senior Art Director

    VMLY&R · 2021 — 2021
    Serviced Vodacom SA as a client, applying art direction expertise to support their creative requirements.
  • Digital Creative Director

    Pacinamix · 2018 — 2020
    Initially held the position of Creative Director and later focused on digital as Digital Creative Director, overseeing the creative team and producing content spanning ATL channels such as OOH, Radio, and TVC in addition to Digital Marketing content for brands including McDonalds, Amcu, and AmaZulu FC.
  • Art Director

    FCB · 2015 — 2018
    Managed ATL Advertising campaigns and developed creative content for Print Ads, Radio, TVC, and OOH advertising while also supporting digital initiatives for clients such as Old Mutual, Debonairs, South African Tourism, Absa, Toyota, and Netflorist.
  • Designer - Art Director

    Joe Public · 2012 — 2015
    Served as both Senior Designer and Art Director, responsible for TTL Advertising materials including Print Ads, Branding Material, Radio, TV, and OOH for brands such as Jet, Edcon, Tropika, Nedbank, Steers, and Mercedes Benz.
  • Graphic Designer

    BlackFuse · 2012 — 2012
    Handled duties as both Art Director and Graphic Designer, producing TTL advertising content from Print Advertising and POS to Direct Marketing Material and online digital content for Financial Mail.
  • Digital Designer

    Action Ambros · 2011 — 2012
    Conceptualised and produced Direct Marketing content, including digital emailers, direct emailers, and digital online banners for brands such as Vodacom Business, Edgars, and SAICA.
  • Graphic Designer - Packaging and POS

    Twig Advertsising · 2010 — 2011
    Worked as a Middle-Weight Graphic Designer to conceptualise and design Packaging Materials, POS, as well as emailers and digital online banners for Berocca Boost, Cal-c-vita, Del Monte, and Aspen.
  • Junior Graphic Designer - Packaging Design - POS

    Jansen International · 2009 — 2010
    Functioned as a Junior Graphic Designer in a small studio, conceptualising Packaging Designs and POS material across TTL and preparing artwork for print; assisted with all required studio work for brands including Dogmor, Airoma, Frisco, and House Of Coffees.
  • Junior Graphic Design and Illustrator

    The Hardy Boys · 2007 — 2008
    Fulfilled responsibilities as both Graphic Designer and Illustrator, focusing on designing for POS, Packaging Design, TTL Advertising, and providing studio support for brands such as OMO, SUNLIGHT, SHIELD, OLA, and KNORR.

Skills & Expertise

Education

  • BA Degree
    Vega School Of Brand Leadership · 2005 — 2007
  • Incomplete National Diploma in Fine Arts
    Durban University Of Technology · 2000 — 2004

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