Wayne K.
Senior Digital Marketing Manager
Open to offersNew to PlatformAbout
Wayne K. is an accomplished Digital Marketing Manager with over seven years of hands-on experience across real estate, solar energy, and home improvement industries. His work includes leading digital strategies for companies such as Realtor Genie LLC, Freedom Solar Power, RFP Homes, Garage Kings, GenX, and 24 Hour Home Care. Wayne managed end-to-end digital campaigns encompassing SEO, PPC, and marketing automation, utilizing tools like GA4, Looker Studio, HubSpot, GoHighLevel, and Google Tag Manager. He has executed high-performing social media, email marketing, and lead generation strategies, created and optimized company websites, and implemented data-driven reporting to maximize ROI. Wayne's responsibilities extended to managing multiple client relationships, optimizing paid media, and maintaining CRMs and workflow automation, delivering measurable improvements in visibility, engagement, and sales for each organization.
Experience
DIGITAL MARKETING SPECIALIST
Garage Kings · 2024 — 2025Optimized Google Ads and Meta Ads campaigns, conducting thorough audits to enhance performance. Implemented SEO strategies for improved organic visibility and traffic. Developed graphic design concepts and video content to elevate engagement and conversions, managing marketing automation through Go High Level.DIGITAL MARKETING MANAGER
GenX · 2025 — 2025Collaborated with GenX, GenGuys, and GenStar on automating processes using GoHighLevel and managing CRM. Focused on website optimization and dashboard creation to enhance client engagement and conversion rates. Built workflows and performance tracking systems, integrating third-party tools for efficient data management and team collaboration.DIGITAL MARKETING MANAGER
24 Hour Home Care · 2025 — 2025Facilitated client calls to discuss marketing strategies and campaign performance. Managed and optimized Google Ads and Facebook Ads campaigns, performing AI-driven audits to improve results. Implemented conversion tracking using Google Tag Manager, GA4, and other tools to enhance lead generation.DIGITAL MARKETING MANAGER
RFP HOMES · 2023 — 2024Designed and executed digital strategies aimed at enhancing brand visibility and driving sales. Developed the company website and established a significant presence on LinkedIn, Facebook, and Instagram, while creating innovative lead generation campaigns. Managed social media content calendars and diligently curated engaging content on platforms like Loomly and SendGrid, while also optimizing lead generation through various channels.DIGITAL MARKETING MANAGER
REALTOR GENIE LLC · 2020 — 2023Crafted and implemented extensive digital marketing campaigns for the organization, aiding in revenue generation. Offered digital marketing services encompassing social media marketing, logo and cover design, email marketing campaigns, and weekly marketing reports while managing multiple clients. Employed data-driven insights for refining marketing strategies, enhancing website traffic, and improving lead acquisition.DIGITAL MARKETING MANAGER
Freedom Solar Power · 2023 — 2023Led social media marketing strategies, analyzing data to enhance brand awareness and engagement. Utilized platforms such as Loomly and Later.com for executing social media campaigns, ensuring SEO optimization to attract organic traffic. Produced detailed monthly reports for the Direct Marketing Executive, illustrating the effectiveness of campaigns and in-house sales.
Skills & Expertise
Education
- BSIT (SOFTWARE DEVELOPMENT)University of Baguio
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