Wilfredo J.
Mid-Level Sales and Business Development Manager
Open to offersNew to PlatformAbout
Wilfredo E. is an accomplished professional with extensive experience in sales and business development spanning several industries, including real estate, financial services, and manufacturing. Most recently, he served as a Premier Property Specialist at Ayala Land in Makati, Philippines, where he promoted luxury properties and cultivated relationships with elite clientele. Prior to this, he was a Business Development Manager at AIA Philippines, spearheading strategic sales initiatives to enhance client experience and achieve company objectives. Over a two-decade career, Wilfredo has overseen sales teams, achieving significant growth and regional market penetration, particularly in the manufacturing of construction solutions and wireless devices within the telecommunications sector. His tenure includes maximizing sales pipelines, mentoring teams to meet ambitious KPIs, and leveraging CRM systems for optimal lead generation in both the Philippine and regional markets.
Experience
Premier Property Specialist
Ayala Land · 2024 — 2025Promoted Ayala Land Premier properties through various sales and marketing initiatives, including advertisements and open houses. Established and maintained a strong social and professional network. Provided information to clients regarding market conditions, prices, and necessary legal or documentary requirements. Assisted clients in selecting properties suited to their needs while highlighting the advantages of Ayala Land, Inc. Engaged with elite clientele in the luxury property market and represented Ayala Land Premier in promotional activities and strategic marketing campaigns.Business Development Manager
AIA Philippines · 2023 — 2023Developed and executed strategic sales plans that aligned with company objectives and market potential. Managed sales agencies while mentoring and motivating teams to achieve key performance indicators. Represented AIA's mission focused on improving the health and financial wellness of Filipinos. Utilized digital tools and CRM systems for lead generation and sustainable pipeline growth. Collaborated with marketing, underwriting, and operations to enhance the client experience, while overseeing sales plans and promotional campaigns.Regional Sales Manager
Treasure Island Industrial Corporation · 2018 — 2020Led the sales team comprising area supervisors and sales officers to meet service level and sales targets. Ensured a high-quality customer experience by preparing team members with relevant market knowledge. Maintained real-time tracking of team performance against quotas and productivity targets. Recommended product enhancements based on customer and competitive input while developing sales strategies for distributors and dealers.National Key Accounts Manager
Entel HK Philippines · 2016 — 2018Managed the entire sales cycle including prospecting, lead qualification, customer analysis, and delivery. Achieved sales objectives using techniques such as cold calling, emails, and face-to-face interactions. Coordinated closely with various departments to meet sales goals while controlling operational costs. Developed trade networks to sustain sales and identified new business opportunities, handling both new leads and existing projects.Area Team Leader
New Marketlink Pharmaceutical Corporation · 2016 — 2016Supervised and guided a team of medical representatives, enhancing their competencies through fieldwork. Managed daily sales activities while providing necessary training and coaching. Conducted sales presentations alongside the Business Unit Manager and ensured the implementation of marketing campaigns with timely feedback.Area Sales Supervisor
Training and Marketing Professionals, Inc. · 2014 — 2015Monitored product specialists' productivity through mentoring and coaching. Drove the team towards achieving high performance against KPIs and consistently led quarterly performance metrics.Area Nutrition Manager
Nestle Philippines Inc. · 2013 — 2013Developed strategic action plans to meet area objectives and ensured effective communication of nutrition products to healthcare professionals. Coordinated with sales teams to maintain synergy and motivation while ensuring adherence to the Milk Code.Area Sales Manager
Servier Philippines, Inc. · 1997 — 2013Directed the work of medical representatives and maintained high team morale for effective performance. Coached team members in areas like product knowledge and territory management while ensuring sales targets were met.Assistant Store Manager
Jollibee Foods Corporation · 1991 — 1997Maintained high standards of food quality, service, and cleanliness. Implemented operational systems for inventory and crisis management while training new employees according to company policies.
Skills & Expertise
Education
- Bachelor's Degree in Mass CommunicationsAteneo de Davao University · 1988 — 1993
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