Wilfredo A.
Senior Data Analyst
Open to offersNew to PlatformAbout
Wilfredo A. P. is a seasoned Data Analyst and Automation Expert based in GMA, Cavite, Philippines, with over a decade of experience leveraging SQL, Looker Studio, and Google Apps Script to transform raw data into actionable business insights. His track record includes enhancing data integrity for predictive modeling with large datasets, optimizing data pipelines, and developing interactive dashboards that facilitate real-time executive decisions. Currently serving as a Data Analyst at Cognizant Technology, Wilfredo excels in data cleansing, reporting, and stakeholder communication, ensuring seamless data flow and decision-making. Previously, he improved reporting efficiency as a Business Analyst by architecting dashboards and automating processes with ETL systems. His diverse professional journey also includes roles as a QA Specialist and Platforms Solution Consultant, where he honed his skills in app campaign management and client support. As a Freelance Google Sheets Expert on Upwork, he's designed Google Workspace automation workflows and advanced data manipulation solutions. His technical arsenal encompasses data analytics, automation, and data visualization, tailored to meet complex business needs.
Experience
Data Analyst
Cognizant Technology · 2025 — PresentEnhanced data integrity for advanced predictive modeling by executing comprehensive data cleansing protocols on large-scale datasets. Validated raw, unstandardized datasets against predefined quality standards prior to analysis. Analyzed customer lists against existing scoring models to determine Propensity to Buy (P2B) metrics. Developed and delivered ad hoc reports and data visualizations to communicate complex P2B scoring results for strategic insights. Maintained a 100% success rate in meeting strict SLAs for processing and delivering verified customer lists. Collaborated with project leads and cross-functional teams to resolve data scenarios and eliminate operational bottlenecks.Business Analyst
Cognizant Technology · 2022 — 2025Architected interactive dashboards in Looker Studio and Google Sheets, which enhanced reporting efficiency. Built automated data pipelines using Google Apps Script and integrated REST APIs for Trello, Slack, Mailchimp, and Google Chat, significantly reducing manual processing time. Extracted, transformed, and analyzed multiple data streams to identify critical business opportunities and optimize operational planning.QA Specialist
Cognizant Technology · 2015 — 2022Analyzed Waze Ads data to optimize campaign performance. Developed SQL queries for data insights and reporting enhancement. Conducted root cause analysis to improve ad processes. Automated ad performance reports using SQL and Google Ads scripts. Enhanced campaign tracking through automated data extraction.Platforms Solution Consultant
Cognizant Technology · 2014 — 2015Managed app promotion campaigns across social platforms including Facebook, Twitter, Google+, and Instagram. Provided technical support to clients aimed at enhancing app performance. Assisted the onshore team in developing platform solutions for client pitches while building strong client relationships through expert consultation and support.Rich Media Specialist
Wideout Workforces Inc. · 2011 — 2014Performed User Acceptance Testing (UAT), manual testing, and functional testing in DoubleClick Studio. Created and documented test cases to ensure campaign execution quality. Trained QA teams on standardized processes and collaborated with developers, designers, and clients to deliver rich media solutions.Freelance Google Sheets Expert
Upwork Inc. · 2014 — PresentDesigned and implemented automation workflows in Google Workspace to optimize business processes. Integrated APIs to enhance data connectivity and automate data exchange. Developed advanced formulas and functions in Google Sheets for data manipulation.
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