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Willem V. — Senior Copywriter and Creative Director from Netherlands

Willem V.

Senior Copywriter and Creative Director

Netherlands 6+ years
Open to offersNew to Platform
Languages
EnglishDutch
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About

Willem V. is a seasoned Senior Copywriter with a rich history in international B2C and B2B communications for major brands. With expertise in copywriting, creative concept development, and brand storytelling, Willem has crafted compelling narratives and strategies for industry leaders such as Microsoft, IBM, and SAP. His multilingual capabilities (Dutch and English) and strategic insights have earned him numerous awards, including Gold at the Art Directors Club Netherlands. Willem's projects have spanned diverse sectors, from sustainable aviation with Fokker Next Gen to the print industry with Visual Impact, showcasing his ability to translate complex ideas into engaging content. He has also contributed significantly to initiatives like the Knowledge Centre for Land Subsidence by developing website structures and content strategies. Willem's editorial experience includes roles as editor-in-chief at Metaalvak trade magazine and head writer at Jongbelegen.nu. He is a guest lecturer and has written extensively for various media, underlining his influence in shaping digital storytelling and content marketing.

Experience

  • Editor and editor-in-chief

    Metaalvak trade magazine · 2024 — Present
    Oversaw editorial content and strategy for the publication.
  • Co-founder, Creative director

    Redbone · 2017 — 2021
    Directed creative initiatives and contributed to founding the agency.
  • Co-founder & Head writer

    Jongbelegen.nu magazine · 2019 — Present
    Led writing and content direction as one of the founding members.
  • Creative concepts & copywriting

    Waanzinnig · 2014 — Present
    Developed creative concepts and crafted copy for various projects.
  • Senior copywriter

    Freelance · 2009 — Present
    Provided copywriting services for B2B and N2C accounts such as Microsoft, IBM, SAP, Salesforce, VMware, and Fokker Next Gen.
  • Copywriter & Concept developer

    Tommy Hilfiger Europe · 2009 — 2009
    Created copy and developed concepts for the Lingerie and Kidswear divisions.
  • Senior copywriter & Creative coach

    BrandBase Amsterdam · 2008 — 2009
    Provided copywriting and creative coaching.
  • Creative Director & Creative strategist

    Lowe & Partners Finland and Baltics · 2001 — 2009
    Directed creative strategies and initiatives throughout the Baltics.
  • Interim Creative director

    RedSquad, Lithuania · 2007 — 2007
    Led creative direction on an interim basis.
  • Creative director

    TBWA Amsterdam
    Led creative projects as a director.
  • Creative director

    Saatchi & Saatchi Amsterdam
    Managed creative direction across various campaigns.
  • Creative director

    DDB Amsterdam
    Oversaw creative projects and direction for the agency.

Skills & Expertise

Education

  • Digital Storytelling
    University of Birmingham · — — 2018
  • Screenwriting
    University of East Anglia · — — 2018
  • HBS-A
    Beeklaan, The Hague
  • North Sydney Boys School
    Sydney, Australia

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