Winfy A.
Senior Commercial Expansion Manager
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About
Alexander M. is a seasoned professional specializing in commercial management and strategic expansion, with over 15 years of experience across diverse industries such as real estate and retail. As Gerente Comercial at CONSBA S.A. Inmobiliaria, Alexander led the design and implementation of sales strategies, significantly boosting market penetration and achieving a 50% sales increase. Previously, as Gerente Comercial de Expansión at Walmart de México y Centroamérica, he was instrumental in leading the strategic development of 10 new retail units, enhancing market share and streamlining interdepartmental coordination involving finance, legal, and market development. His expertise in managing large teams, negotiating with key accounts, and developing commercial strategies is further exemplified by his role at Grupo de Tiendas Asociadas, where he successfully executed the opening of 40 new stores nationwide. With advanced proficiency in English, Alexander consistently optimizes performance metrics through data-driven decision-making and targeted expansion tactics.
Experience
Commercial Manager
CONSBA S.A. INMOBILIARIA · 2025 — 2026Ensured budget compliance and sales growth by designing and implementing the commercial and sales plan for projects. Led and trained the sales team, followed up on leads and potential clients. Coordinated with the marketing department on TTL strategies to generate leads and enhance market penetration. Sought and managed new projects while tracking all projects with legal and credit teams. Engaged with clients and real estate developers to negotiate business conditions, identifying new negotiation areas and analyzing market behaviors until contract signing. Prepared reports on results and indicators, and implemented suitable marketing plans.Commercial Expansion Manager
VISUALIZA S.A. · 2025 — 2025Focused on achieving budget compliance and sales growth through brand development and market penetration strategies. Searched for, negotiated, and managed the development of new chain stores, collaborating with cross-functional teams to secure project approval. Engaged with real estate owners and developers to negotiate business conditions, conducted market analysis and identified new negotiation areas until contracts were signed. Approved six new vision centers and initiated market studies to define objectives and identify opportunities, while establishing and tracking KPIs for commercial goals.Commercial Expansion Manager
WALMART DE MÉXICO Y CENTROAMERICA · 2022 — 2024Led the expansion and growth strategy for supermarkets, managing the complete project cycle involving markets, design, finance, and legal aspects. Oversaw store operations while negotiating and closing contracts with owners and real estate agents to ensure optimal business conditions. Conducted commercial viability analyses and market mapping to support investments for each new unit. Achieved the development and approval of ten new Despensa Familiar stores, identified potential projects to maintain a growth pipeline, and negotiated with major accounts. Developed and implemented the strategic commercial and sales plan.Commercial Expansion Manager
GTA (Grupo de Tiendas Asociadas, SUMA, Súper Del Barrio) · 2020 — 2022Directed the expansion strategy and commercial growth for Super Del Barrio and Suma brands, ensuring the execution of new operations across the country. Responsible for real estate management, including searches, negotiations, and leasing agreement signings with property owners and developers. Presented market information, conducted population behavior analysis to justify financial project viability while leading cross-departmental collaborations for approval. Supervised store operations to ensure launches met chain standards and achieved the opening of 40 new 'Super Del Barrio' stores.Sales Manager (Detail Chain)
GRUPO UMA MOTOS BAJAJ · 2017 — 2018Led and managed the sales and operations team, ensuring compliance with detail channel targets while optimizing performance indicators (KPIs). Responsible for sourcing new accounts and implementing marketing plans for the channel. Oversaw purchase order controls, pricing lists, credits, and collections, managing budgets and expenses efficiently. Supervised staff performance and daily operations at sales points to ensure effective execution.Sales Manager
CIFGA · 2015 — 2017Directed the strategic and operational aspects of the sales department nationally for mass consumption products, including paper and ribbons. Designed and implemented the strategic sales plan while setting monthly and annual goals. Supervised the national sales team and evaluated performance based on key performance indicators (KPIs). Managed negotiations with key clients to secure favorable commercial conditions, while also overseeing the credit and collections cycle.Sales and Projects Manager
PLATINO · 2011 — 2014Developed and executed commercial strategies to meet sales targets across detail and wholesale channels. Planned and implemented the continuous distribution of products to points of sale through negotiations with major wholesalers. Managed and evaluated the sales force while analyzing product portfolio behaviors and supervising personnel in sales points. Proposed the annual sales budget and monitored performance indicators along with operational management.Retail Store Manager
EL GALLO MAS GALLO · 2006 — 2009Executed sales goals by supporting and managing the sales team. Developed marketing plans including BTL, ATL, and TTL strategies, managing their execution and identifying new business areas. Controlled pricing, sales performance indicators, and credit collections while evaluating staff performance monthly and ensuring the launch of new stores met 110% of the commercial targets.Retail Store Manager
UNICOMER · 2004 — 2007Managed sales performance and store operations, including vendor management and inventory control. Achieved targeted sales and credits for the entire product line per store while developing marketing plans including BTL strategies. Monitored performance indicators, ensured compliance with monthly performance evaluations, and sought new customers while overseeing inventory management and merchandising strategies.
Skills & Expertise
Education
- Master's Degree in Business Administration, MarketingAtlantic International University · 2008 — 2009
- Bachelor's Degree in Business AdministrationUniversidad Rafael Landívar · 1998 — 2004
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