Zainab A.
Junior Brand Identity & Marketing Specialist
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About
Zainab A. is a Brand Identity & Marketing Specialist based in Kharian, Pakistan, with a Bachelor's degree in English Literature. She has cultivated expertise in brand identity design, including logo and visual asset creation, through hands-on freelance work. Zainab has successfully completed branding projects for local businesses, crafting visually compelling designs and strategic messaging that reflect each client's market positioning. Her role involves managing client communications from initial briefing through to final delivery. As the founder of the personal branding agency, Forthify, she develops brand strategies and manages content on platforms like LinkedIn, Instagram, and Facebook. Fluent in both English and Urdu, Zainab brings a comprehensive understanding of copywriting and brand messaging tailored to diverse audiences.
Experience
Freelance Brand Designer & Copywriter
Self-Employed · 2024 — PresentProvided comprehensive brand identity packages, including logos, color palettes, and brand voice, for three local businesses from the initial brief to final delivery. Created logos and visual brand assets designed with Canva, tailored to suit each client's target audience and market positioning. Developed brand copy, such as taglines, service descriptions, and social media bios, articulating the unique value of each client. Handled all aspects of client communication, which included briefing, concept presentation, revisions, and the final handover process. Founded Forthify, a personal branding agency, where I independently crafted its positioning, services, and social media presence.
Skills & Expertise
Education
- Bachelor of Arts — English LiteratureUniversity of the Punjab, Pakistan · — — 2024
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