Zarah G.
Senior Retail Sales and Marketing Trainer
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About
Zarah G. is an accomplished Sales and Marketing Trainer with a robust background in retail management and development across renowned organizations like New Balance, Adidas, and TFG in the United Arab Emirates. With over thirteen years of experience, she has demonstrated expertise in designing and delivering comprehensive training programs, aligning them with national qualification frameworks. Her tenure includes roles as a Store Manager and District Trainer, where she excelled in retail market intelligence, managing P&L, and improving KPI outcomes through effective coaching and strategic planning. Zarah has a proven track record in implementing national training strategies, enhancing customer experiences, and ensuring quality assurance. Her academic credentials include a Master of Business Administration in Marketing from the University of Gloucestershire (UK), complemented by certifications in social selling, vocational education assessing, and internal quality assurance. Holding a valid UAE driving license and proficient in basic Arabic, Zarah continues to expand her impact in retail sales enhancement.
Experience
Sales Education Trainer
Higher Colleges of Technology · 2024 — 2026Developed and implemented structured training programs aligned with national qualification frameworks. Facilitated both individual and group training sessions on topics such as Selling Skills and Customer Service. Assessed learner strengths to craft targeted action plans and tracked training effectiveness through various evaluation methods. Maintained an updated curriculum database while creating an open environment for identifying training needs. Supported quality assurance processes and conducted assessments for students seeking employment.Store Manager / Trainer
New Balance (outlet) · 2023 — 2024Initiated the opening of new stores following outlet concepts. Analyzed retail market trends to forecast demand and formulate sales strategies. Managed store budgets and addressed customer inquiries and complaints effectively. Collaborated closely with the B&M team regarding pricing and product selection.District Trainer
Adidas Dubai Mall Flagship store · 2020 — 2023Trained staff on customer service practices and product knowledge. Provided exceptional customer service to enhance sales opportunities. Worked to optimize retail standards in both customer-facing and operational areas to boost sales performance. Ensured adherence to company procedures, including security measures and documentation practices, to minimize stock loss.Store Manager
Millennial Beauty (O’Boticario STORE) · 2020 — 2020Oversaw staff recruitment, training, and performance management. Handled budgeting while supervising tele sales and social selling efforts. Responded to customer queries and managed stock control to ensure pricing accuracy. Focused on maximizing profitability by setting and achieving sales targets.PV Cluster Manager
THE FIRST GROUP (TFG) · 2019 — 2020Focused on driving sales of real estate and hospitality investment products while consistently meeting monthly sales targets. Worked on generating and converting leads through various methods including cold calling and networking. Represented the company at events to engage new clients, delivering consultations and sales presentations that showcased tailored investment solutions.Store Manager
APPAREL GROUP (GARAGE STORE) · 2017 — 2019Managed staff recruitment and training while overseeing budget management. Maintained accurate statistical and financial records and addressed customer feedback and inquiries. Acted as an on-the-job instructor and focused on maximizing sales through staff motivation and target achievement.Multi Store Manager
MARKA HOLDING Luxury (Weill) · 2015 — 2017Executed stock transfers according to company procedures. Ensured compliance with security measures and managed documentation to prevent stock loss. Provided excellent customer service and worked to enhance retail standards across multiple stores.Store Manager
MARKA HOLDING Luxury (ESSENTIEL) · 2015 — 2015Delivered quality customer service to maximize sales and optimized retail standards both in visible areas and storage. Processed stock deliveries efficiently and maintained company security protocols while handling sales reporting.Store Supervisor
M.H ALSHAYA (VICTORIA’S SECRET) · 2012 — 2015Trained staff in customer service best practices while maximizing sales through exceptional service. Ensured adherence to company security policies and documentation procedures to reduce stock loss. Monitored retail standards and coordinated stock distribution across store operations.
Skills & Expertise
Education
- Master of Business Administration in MarketingUniversity of Gloucestershire
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