Zhanibek O.
Senior Marketing & Communications Specialist
Open to offersNew to PlatformAbout
Zhanibek O. is a seasoned Senior Marketing & Communications Specialist with over eight years of experience navigating cross-cultural contexts in international markets. He is adept at increasing brand visibility, enhancing audience engagement, and driving revenue through data-driven strategies and storytelling. Skilled in aligning marketing plans with organizational goals, Zhanibek has successfully managed multichannel campaigns and built robust relationships with stakeholders. With a strong command of Google Ads, SEO/SEM, and social media strategies, he has a proven track record in improving search rankings and qualified traffic. His proficiency in content creation and strong background in digital marketing have been instrumental in optimizing user experience and conversion rates. Throughout his career at organizations such as Sapience Pro and BMF Group, he transformed digital landscapes through thoughtful website redesigns and enriched marketing campaigns. Fluent in English, Russian, and Kazakh, and with advanced skills in Chinese, Zhanibek's adaptability and resourcefulness extend to diverse multicultural environments.
Experience
Part-Time Website Consultant
Concordia Welfare & Education Foundation (CWEF) · 2024 — PresentEnsured accurate and timely communication of organisational activities by maintaining and updating website content. Enhanced targeted outreach and campaign segmentation through the management of HubSpot CRM contact lists.Head of Marketing
Sapience Pro · 2024 — 2024Oversaw the direction of brand communication strategies to enhance recognition through targeted initiatives. Guided junior marketing staff in content creation and campaign execution. Improved websites' functionality and user experience while implementing SEO enhancements to increase search rankings. Managed WeChat content creation and community engagement to grow follower base. Produced original video content for TikTok and YouTube, and developed Google Ads campaigns, creating qualified leads through high-impact content and segmented email campaigns.Multimedia, Design, Marketing, Website Consultant
Freelance · 2023 — PresentProvided comprehensive marketing and creative solutions to corporate and educational clients. Developed brand identities and print collateral while producing animations, explainer videos, and promotional assets for campaigns. Delivered website maintenance and email campaign support for SelectFIT NZ as a retained independent contractor.Marketing and Website Manager
Brantingham Manufacturing (BMF Group) · 2017 — 2023Crafted and executed annual digital marketing plans that supported sales growth and enhanced brand visibility. Led digital marketing projects for the New Zealand division, aligning efforts with business objectives and market trends. Analyzed performance metrics to refine campaigns while creating display advertising, social media, and email marketing initiatives to boost customer engagement. Improved website user experience and SEO performance across regions, maintaining consistent organic traffic and supporting online sales. Developed various marketing assets including blogs, brochures, and videos to aid brand storytelling.Digital Marketing Specialist / Web Developer
Brantingham Manufacturing (BMF Group) · 2019 — 2023Redesigned multiple company websites with a focus on usability and structure, enhancing lead generation. Created supporting digital assets such as infographics and LinkedIn posts to boost brand visibility. Assisted in early SEO and UX enhancements, laying groundwork for later first-page rankings.Business Development — BMF Hydraulics
BMF Group · 2018 — 2019Executed outbound B2B outreach through cold calling and cold emailing to create new business opportunities. Represented the company at an international trade show in Kazakhstan for lead generation and brand exposure, while also exploring new markets and partnership opportunities across Russia, Eastern Europe, and Central Asia.Sales Administrator / Junior Staff
BMF Group · 2017 — 2018Provided administrative support across various company divisions, assisting with documentation and scheduling. Conducted basic research and facilitated communication for sales teams while familiarizing with internal systems and processes.Student Coordinator Intern
Abundant Grace International Fellowship (AGIF) Shanghai · 2014 — 2016Organized events for students and promoted cross-cultural engagement among university and international high school students. Delivered public talks and supported initiatives that align with community-building objectives.
Skills & Expertise
Education
- Bachelor's Degree, International FinanceShanghai Lixin University of Accounting and Finance · 2012 — 2016
- Chinese Language StudiesShanghai University · 2010 — 2012
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