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Zimasa N. — Mid-Level Technical SEO Analyst from South Africa

Zimasa N.

Mid-Level Technical SEO Analyst

South Africa 3-6 years
Open to offersNew to Platform
Languages
English
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About

Zimasa N. is an experienced Technical SEO Analyst with a rich background in digital marketing, showcasing over four years in the industry. Currently serving as an SEO Analyst at Rogerwilco in Durbanville since August 2020, Zimasa has refined skills in SEO technical optimization, using tools such as SEMrush, GTM, GA, and Ahrefs to boost site performance and customer satisfaction. Her expertise includes YouTube video optimization, Google tools like Data Studio and Sheets, and robust strategies in SEO onsite and offsite optimization. She has adeptly engaged in competitive research and reporting in the ecommerce sector and demonstrated her ability to enhance business flow by effectively assigning and managing project tasks. Previously, as a Software Developer Intern at Maven Academy, she honed her skills in Node.js and JavaScript. Zimasa holds a BA degree in Business Management and Digital Marketing, setting a firm academic base for her professional endeavors.

Experience

  • SEO Analyst

    Rogerwilco · 2020 — Present
    Engaged in content strategy and optimization while leveraging SEO tools such as SEMrush, GTM, GA, and Ahrefs. Conducted YouTube video optimization and managed Google tools including Data Studio and Sheets. Executed technical SEO optimizations, encompassing sitemap management, robots.txt configuration, and backlinks auditing. Focused on onsite SEO by optimizing keywords, blog topics, and meta titles, and contributed to offsite SEO initiatives involving citations and external link optimization. Implemented local SEO strategies through Google My Business product and event posts. Developed monthly reports and tracked KPIs, while researching competitors to identify ecommerce market trends. Allocated tasks to team members and performed competitor benchmarking analyses to explore savings opportunities.

  • Software Developer (Internship)

    Maven Academy · 2020 — 2020
    Utilized Node.js, JavaScript, CSS, and HTML5 to assist in pre-release software project development. Collaborated with project managers to establish achievable coding milestones and modernized legacy code bases to enhance functionality.

  • Artisan

    MA Automotive · 2018 — 2018
    Applied SPC analyzer for quality control and engaged in CAD design. Prepared design layouts for various printing techniques and managed the supply requirements for the art department. Created documents using Microsoft Word and facilitated communication for team meetings. Operated machinery and performed CNC programming.

Skills & Expertise

Digital MarketerDigital MarketingSEO – Search Engine OptimizationContent CreationYouTube SpecialistCustomer Service Representative

Education

  • Bachelor of Arts
    University Of South Africa · — — 2019
  • Diploma
    Northlink College · 2010 — 2015
  • High School Diploma
    School Name · 2006 — 2009

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