Zoyabelle
Junior Marketing Research Assistant
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Zoyabelle R. is a Research Assistant at Telkom University, currently pursuing a Bachelor's Degree in Business Administration while maintaining a GPA of 3.85. Her expertise spans several key areas through diverse internship experiences, primarily focused on marketing and business research. At Telkom University, she has executed quantitative studies on strategic digital marketing and explored the impact of mobile apps on customer loyalty for IEEE and Scopus indexed journals. At Research Institute CCSL, she effectively managed research databases and aligned institutional research with national policy agendas across eight priority sectors. Her stint as a Market Research Intern at Digistar gave her insight into evaluating digitalization opportunities in regional government plans. Throughout her roles, SEO writing, digital marketing, and market research have been integral components of her professional toolkit. Additionally, Zoyabelle contributed to increasing public awareness and social media engagement through strategic content creation, which includes achieving notable growth in media followers and engagement metrics.
Experience
Research Assistant
Telkom University · 2025 — PresentPerformed quantitative research in strategic digital marketing for IEEE and Scopus indexed journals. Investigated the effects of mobile apps on customer loyalty in coffee shops and examined relationships involving blockchain adoption, halal compliance, strategic capability, and company performance in Indonesia and Malaysia. Analyzed the impact of AI e-WOM, perceived product quality, consumer trust, and religiosity on repurchase intention and customer loyalty.Research Team
Research Institute CCSL Telkom University · 2025 — PresentOversaw a database of more than 30 research grants, managed information for 400 faculty members, and coordinated funding allocations of up to IDR 10 billion. Created quantitative reports for internal and policy discussions and mapped research across eight national priority sectors, including education and health, to align with national policy agendas. Aided in tracking research outputs and contracts.Media Team
S1 Administrasi Bisnis Telkom University · 2024 — 2025Enhanced public awareness for the 'Adbis Mengabdi' media segment by producing news articles and weekly updates on faculty community service initiatives, resulting in an increase of over 300 followers in three months.Market Research Intern
Digistar Internship Telkom Indonesia · 2025 — 2025Examined regional government development plans across five areas to pinpoint sector priorities. Mapped over 10 Telkom Indonesia digital solutions, which included e-Government, smart city, digital health, and cloud services. Conducted research to assess digitalization opportunities in policy.Content Creator Intern
LAAK Fakultas Komunikasi Bisnis · 2024 — 2024Managed all aspects of content production, from ideation and talent coordination to editing and publishing. Created engaging video concepts that resonated with audience interests, achieving more than 10,000 views.Intern Content Writer
Teknologi.id · 2024 — 2024Generated two articles daily based on trending topics identified through Google Trends research. Increased the website's search visibility by implementing SEO strategies, resulting in over 500 views.Intern Social Media Marketing
Magang+ Luar Sekolah · 2024 — 2024Assisted in the development of social media campaign concepts for promotional activities across platforms such as Instagram, TikTok, Twitter, and YouTube. Conducted trend analysis and curated content ideas reflective of current social media trends.Kampus Merdeka-MSIB 5
Sustainable Startup, AMATI INDONESIA · 2023 — 2023Utilized Objective Key Results, AARRR Metrics, and Lean Canvas frameworks in the processes of business ideation and strategic planning. Contributed to a business plan that aimed to enhance revenue and reduce operational costs. Engaged over 50 participants in developing a social media platform aimed at increasing youth awareness of climate change.
Skills & Expertise
Education
- Bachelor's Degree in Business AdministrativeTelkom University · 2021 — 2025