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Zuleima — Senior Influencer Marketing Manager from Spain

Zuleima

Senior Influencer Marketing Manager

Spain 3-6 years
Open to offersNew to Platform
Languages
EnglishSpanish
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About

Zuleima B. is an accomplished Marketing Director and project leader with over 12 years of experience delivering digital strategy and influencer marketing for global brands across the US, Europe, and LATAM. As Influencer Marketing Team Lead at AWISEE, she manages campaign execution and team leadership across sectors including gaming, tech, beauty, finance, and food. At Confetti Digital, she consults for startups and SMEs, coordinating multidisciplinary teams and executing full-cycle digital projects in LATAM, Europe, and the US. Her background includes overseeing large-scale paid media campaigns, project management using tools like ClickUp, Asana, and Jira, and hands-on experience with influencer marketing strategy, CRM & Automation using HubSpot and Salesforce, and performance analytics via Looker Studio and GA4. She has delivered impactful results for notable clients such as HelloFresh, MaryRuth Organics, and Trainline, and led sales, social media, and customer experience initiatives in tech and food sectors.

Experience

  • Influencer Marketing Team Lead

    AWISEE · 2025 — Present
    Oversee a team of 4 influencer managers to execute campaigns across sectors including gaming, tech, beauty, finance, and food. Manage the entire campaign process from briefing to performance reporting, ensuring delivery and profitability. Collaborate with Sales, Finance, Legal/Contracts, and HR on budgets, contracts, invoicing, and timelines. Provide strategic recommendations and risk assessments to the Influencer Marketing Manager and CEO.

  • Social Media Marketing Director

    Taste of Venezuela (UK) · 2025 — 2025
    Directed social media strategy and managed content production including photo and video. Developed the website and digital menu to enhance the customer experience. Organized events and PR initiatives to boost brand visibility in the UK.

  • International Influencer Marketing Coordinator

    456 Growth Media · 2024 — 2025
    Implemented TikTok Shop, UGC, affiliate, and paid media campaigns while managing monthly budgets between $300K and $1M. Handled negotiation of creator contracts, content pipeline management, and performance reporting. Worked alongside US teams to optimize influencer ROI and conversion KPIs.

  • Senior Influencer Marketing Specialist

    Tatam Digital · 2022 — 2024
    Contributed to a +40% sales growth through influencer marketing strategies implemented across 11 markets. Engaged in negotiations involving over 100 contracts monthly with creators and agencies.

  • Customer Journey Experience Executive

    KAVAK · 2021 — 2022
    Enhanced CRM workflows and improved the post-sales customer experience. Collaborated across functions to boost satisfaction and operational efficiency.

  • Sales Manager

    Garantía Ya · 2019 — 2021
    Led a team of 12, achieving over ARS 3M in sales. Expanded the Instagram following from 8K to 160K through an effective influencer and content strategy.

  • Marketing & Project Management Consultant

    Confetti Digital · 2020 — Present
    Spearhead marketing strategy and project delivery for startups and SMEs in LATAM, Europe, and the US. Handle over 10 full-cycle digital marketing projects, ensuring on-time and within-scope delivery. Coordinate multidisciplinary teams including design, development, content, and ads, while creating growth, branding, and influencer strategies that align with business goals.

Skills & Expertise

Sales SupportExcel ExpertDigital MarketingPersonal Assistant

Education

  • B.A. in Marketing
    Universidad CAECE · 2018 — 2024