For years, many employers have treated salary as something to discuss later in the hiring process.
The job is advertised. Candidates apply. Interviews begin. Then, somewhere along the way, the employer and candidate discuss money.
That approach is becoming harder to maintain.
Pay transparency rules are expanding in some markets, and candidates increasingly expect compensation information before investing time in an application process. For employers hiring across borders, the question is even more complicated because the rules are not the same everywhere.
So should every job posting include a salary range?
There is no single global rule requiring every employer to do so. But for many employers, publishing a realistic range can make the hiring process clearer and more efficient.
Pay transparency is becoming a legal issue
The biggest change is that salary transparency is no longer just an employer preference in some jurisdictions.
The EU Pay Transparency Directive requires member states to transpose the rules into national law by June 7, 2026. Among other measures, the rules give job applicants the right to information about the initial pay or pay range for a position before an interview, while employers cannot ask applicants about their current or previous pay.
The details of implementation depend on national law, so an employer hiring internationally should not assume that one rule applies everywhere.
But the direction is clear: pay is increasingly becoming part of the information candidates are entitled to receive early in the hiring process.
A salary range can save both sides time
There is also a simple business argument for showing the range.
Suppose a company is willing to pay $70,000 to $85,000 for a position. A candidate expecting $110,000 is unlikely to accept the offer.
If the salary is hidden, both sides may spend hours on applications, interviews, and negotiations before discovering the mismatch.
Publishing the range gives candidates a chance to decide whether the position is worth pursuing.
For employers, that can reduce applications from people who would never accept the compensation.
It can also make the job advertisement more useful to people comparing several opportunities.
But the range has to mean something
A salary range of $50,000 to $150,000 technically provides information.
It does not provide much useful information.
A very wide range can create another problem: candidates may assume the employer has not decided what the job is actually worth.
Employers should be able to explain what moves someone from the lower end of the range to the higher end.
That might include:
- Relevant experience
- Specialized skills
- Scope of responsibility
- Location, where location-based pay is used
- Seniority
- Performance expectations
- Commission or bonus eligibility
The important point is that the range should reflect a real compensation structure rather than being added simply to satisfy a requirement.
Remote hiring makes the question more complicated
For a remote company, "What does this job pay?" can have a more complicated answer.
A company may pay the same salary regardless of location. Another may adjust compensation according to the employee's country or local market.
An employer hiring internationally should make this clear in the job posting.
For example:
Salary: $70,000–$85,000 USD, regardless of employee location
is very different from:
Salary: $70,000–$85,000 USD for US-based employees; compensation for other locations is based on local market rates.
Neither model is automatically right or wrong. The important thing is that candidates understand how the employer approaches compensation.
Salary transparency does not mean publishing everyone's pay
There is sometimes confusion between pay transparency and making individual salaries public.
They are not the same thing.
Pay transparency can mean explaining a salary range for an open position, describing how compensation is determined, or giving employees information about pay structures.
SHRM reported in June 2026 that employers can improve transparency by explaining how compensation decisions are made, even when budgets do not allow large salary increases. The organization noted that employees often want to understand how pay decisions are made, why people in similar roles may earn different amounts, and what they can do to increase their earnings.
That distinction matters for employers because a transparent job posting is only one part of a larger compensation strategy.
Salary transparency is also part of a wider shift toward more transparent hiring. As AI becomes more involved in recruitment, employers need to consider who is responsible for decisions influenced by these systems. We look at this in our guide to who is responsible when AI makes a hiring decision.
What if the employer does not know the exact salary yet?
This is common, especially at smaller companies.
A founder may know the budget for a new role but not yet know exactly what level of candidate the company will hire.
That is one reason a genuine range can be more useful than a single salary figure.
The employer can explain the factors that determine where an employee falls within the range.
What should be avoided is a range that exists only on paper.
If almost every candidate is going to be offered the bottom of the range, the published figure at the top is unlikely to build trust.
Salary can also affect the quality of applications
Compensation is not the only factor candidates consider, but it is one of the basic questions people need answered before deciding whether to apply.
That is particularly relevant when employers complain about receiving a large number of applications but very few qualified candidates.
A clearer job posting can help candidates self-select.
Someone who needs a $100,000 salary can move on if the advertised range is $60,000–$70,000.
Someone who is comfortable with $60,000–$70,000 knows the opportunity is worth considering.
That can make the application pool smaller without necessarily making it worse.
Employers should also review internal pay
Publishing a salary range can expose problems inside the company.
If an employer advertises a new position at $80,000–$100,000 while an existing employee doing substantially similar work earns $65,000, the company may need to ask why.
That is not necessarily a reason not to publish the range.
It may be a reason to review compensation before publishing it.
The EU's pay transparency rules also place greater emphasis on objective, gender-neutral criteria for determining pay and pay progression.
For employers, that means salary transparency can become part of a broader review of how compensation is structured.
Should every employer publish a salary range?
There is a strong practical case for it, but the legal requirement depends on where the employer and employee are located.
For companies hiring internationally, the safest approach is to understand the rules that apply to each hiring market rather than assuming that one global standard exists.
Where publishing a range is not legally required, employers can still choose to do it.
A useful salary range can:
- Give candidates important information earlier
- Reduce obvious compensation mismatches
- Make job postings more competitive
- Help candidates decide whether to apply
- Force employers to clarify their own compensation structure
The key is not simply whether a salary range appears in the job posting.
It is whether the range is realistic, understandable, and connected to the way the company actually pays people.
For employers, that may be the more important question.
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