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B2B Lead Generation & Appointment Setting Specialist

Andrea
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Job Overview

We are a growing U.S.-based digital marketing agency seeking an experienced, results-driven B2B Lead Generation and Appointment Setting Specialist.

This is NOT a general VA or data-entry position. We need someone who has successfully generated qualified sales appointments for digital marketing agencies or B2B service companies.

Responsibilities

  • Research and identify U.S. businesses that could benefit from Meta Ads and digital marketing services.
  • Find and verify business owner and decision-maker contact information.
  • Develop and manage personalized cold email and LinkedIn outreach campaigns.
  • Follow up with prospects and manage responses professionally.
  • Qualify interested prospects and schedule appointments directly with our sales team.
  • Maintain accurate lead records and provide weekly performance reports.

Requirements

  • Minimum 2 years of relevant B2B lead generation and appointment-setting experience.
  • Previous experience working with digital marketing agencies strongly preferred.
  • Demonstrated success booking qualified appointments with U.S. businesses.
  • Experience using Instantly, Smartlead, LinkedIn, CRM systems, or comparable tools.
  • Excellent written English and strong communication skills.
  • Ability to independently develop and execute an effective prospecting strategy.

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