We are looking for an experienced Google Ads and Facebook/Meta Ads Specialist to manage and improve our paid advertising campaigns for a growing roofing company in the United States.
This is not an entry-level position. We are looking for someone who understands lead generation for local service businesses and can take ownership of our campaigns. Your primary goal will be simple: generate a consistent flow of high-quality homeowner leads while keeping our cost per lead under control.
We care much more about qualified leads, booked appointments, and actual customers than clicks, impressions, or vanity metrics.
Responsibilities
- Build, manage, and optimize Google Search Ads campaigns
- Manage Facebook and Instagram (Meta) advertising campaigns
- Perform keyword research and continuously improve negative keyword lists
- Write and test ad copy, headlines, offers, and calls-to-action
- Create and test different audiences, targeting strategies, and retargeting campaigns
- Monitor budgets, bidding strategies, CPL, conversion rates, and overall campaign performance
- Set up and troubleshoot conversion tracking, Google Tag Manager, GA4, Meta Pixel, and related tracking
- Review search terms and eliminate wasted advertising spend
- Conduct A/B testing on ads, audiences, landing pages, and offers
- Identify why campaigns are underperforming and make changes without needing constant direction
- Provide clear weekly reporting showing spend, leads, cost per lead, conversion performance, and recommended changes
- Help us continuously improve lead quality, not simply increase lead volume
What We're Looking For
Required:
- Proven experience managing Google Ads
- Proven experience managing Meta/Facebook Ads
- Strong experience with lead-generation campaigns
- Strong understanding of Google Search campaigns, keyword strategy, match types, bidding, negative keywords, and conversion tracking
- Experience analyzing campaign data and making decisions based on performance
- Strong written English and communication skills
- Highly organized and able to work independently
Strongly Preferred:
- Experience advertising for roofing companies
- Experience with home-service businesses such as HVAC, plumbing, remodeling, solar, construction, landscaping, etc.
- Experience generating leads in competitive U.S. markets
- Experience with landing-page optimization
- Experience with call tracking and CRM attribution
How We Measure Success
Success in this position will primarily be measured by:
Qualified Leads → Cost Per Qualified Lead → Booked Appointments → Cost Per Acquisition → Revenue Generated
We are looking for someone who understands that 20 high-quality roofing leads are more valuable than 100 low-quality leads that never answer the phone.
To Apply
Please include the following in your application:
- How many years have you managed Google Ads?
- How many years have you managed Facebook/Meta Ads?
- Have you managed campaigns for roofing or other U.S. home-service companies? Please explain.
- What monthly advertising budgets have you personally managed?
- Give an example of a campaign you improved and what you changed.
- What metrics do you use to determine whether a lead-generation campaign is performing well?
- Include screenshots or examples of previous campaign results if available.
Important: Start your application with the words “EMERALD ADS” so we know you read the entire job posting.
We are looking for someone who can become a long-term part of our team, take ownership of our paid advertising, and help us aggressively grow our lead generation while maintaining profitability.