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Lead Generation Freelancer

SARAL (www.getsaral.com)
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Job Overview

Project for UpWork / Freelance Prospecting

SARAL is a creator marketing platform used by 200+ brands. We're looking for a detail-oriented researcher to build qualified prospect lists for our sales team.

What you'll do

  • Research consumer AI apps (photo/video, fitness, education, productivity) using the App Store, Crunchbase, and the TikTok Creative Center
  • Check each app's ads in the Meta Ad Library: count active ads, spot creator-style ads (real people on camera, "Paid partnership" labels), and note how many new ads launched in the last 30 days
  • Score each app using our simple rubric and add a one-line note on their ads
  • Find 2 decision-makers per app (founder, Head of Growth, or similar) on Apollo and LinkedIn
  • Deliver 50 companies in batch #1.
  • We need ~800 total companies with 2 contacts at each. If batch #1 is good, we’ll give you the full project.

Prospecting Criteria/Filters

  • Segment: Consumer AI subscription apps (photo/video, fitness, nutrition, study, language, companion apps), selling in the US/EU.
  • Behavior filter: 20+ active Meta ads, at least some creator-style ads live.
  • Persona/Titles needed per company:
  • Founder/CEO
  • CMO
  • Creative Strategist
  • Filters:
  • Raised series A funding round in the last 12 months.
  • Example List of companies

Our recommended prospecting approach

We want to find consumer AI companies that run ads on meta with creators in them.

  1. Step one should be to make a list of companies that match all other criteria aside from the “do they run partnership ads” filter
  2. Industry: Consumer or Prosumer AI company
  3. Funding: Raised Series A in the last 6 months
  4. Once done - manually check their Meta Ad Libary if they have any ads with creator UGC in them.
  5. Under ad library, ensure Country = United States and Category = All Ads. Then search for the company’s name.
  6. Example of DoctronicAI with influencer ugc in their ads:
  7. If there are no creators in the ads, then it is not a fit and must be disqualified.
  8. Add a link to their ad library in the prospect sheet.
  9. If all above are satisfied, then enrich and find contacts of CEO, CMO/Head of Growth, Creative Strategist.

Format of data in sheet:

Company Name: Doctronic

Short Description: AI Doctor App

Website: doctronic.ai

Last Funding Round Month: April 2026

Raised Amount: $10M

Creators in ads?: Yes

Ad Library Link: Link

Person Name: Jeff Hudson & Emily Kim

Title: Co-founder & CEO &Head of Growth

Email: [email protected] & [email protected]

Phone number (if available)

Next steps

  1. Before we work together, can you send a sample of 5-10 companies?
  2. If we approve and it’s a quality match, we’ll work with you on the full project

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