GI 2 AI builds AI education. You will market two things for us.
The first is GI 2 AI Foundation, a nonprofit that teaches AI skills to service members, veterans and military spouses through online courses and credentials. The second is Teachix, our B2B platform. Teachix builds custom AI training programs for companies, with courses, quizzes, an AI tutor, and certifications the company issues to its own people.
One side sells courses to individual learners. The other sells software and services to businesses. We need one person who has done both.
How we work
Our founder spent more than 30 years in marketing, sales and automation, including corporate roles at L'Oréal and Yum! Brands. He built a veteran staffing company that placed more than 5,000 people. That experience shapes how we run.
We hold ourselves to a high standard of excellence. Good enough is not where we stop. We own our results, good or bad, and we bring solutions along with problems.
We often take on more than we were asked. When something needs doing and you can see it, you do it. We move fast, we test, we learn from the numbers, and we tell each other the truth.
This is a small team, so every person matters. You will work directly with the founder and see the impact of your work every week.
Please do not apply if you do not believe you can meet these expectations. We would rather hear from fewer people who are ready for this level of work.
What you will do
Your job is to bring us qualified leads who book calls and enroll in courses. You will study our audience, build a full lead generation strategy, and then run it.
- Research our audiences and build a lead generation strategy for each one. That may include paid social, Google Search and Display, YouTube, LinkedIn, retargeting and email campaigns.
- Set up, launch and manage those campaigns from start to finish
- Install and test tracking: Meta Pixel and Conversions API, Google Tag Manager, GA4, Google Ads conversions, LinkedIn Insight Tag and UTM links
- Storyboard and produce ads, short videos, images, emails and posts using Canva, CapCut and AI tools
- Write course enrollment content that turns interest into signups
- Write B2B content that gets companies, training providers and consultants to book a call
- Give clear direction on landing pages and forms so leads can book a call or enroll right from the ad or email
- Work with our GoHighLevel automations and AI agent to make sure every lead is captured and booked
- Track cost per lead, booked calls, show rate and enrollments, then adjust campaigns based on what the numbers say
- Send a short weekly report with results and next steps
What you must have
- 2 or more years at a digital marketing agency or marketing company, working on client accounts
- Hands on marketing for SaaS or software companies. Tell us the products and the results.
- Hands on marketing for online courses or education programs, including content that drove enrollments
- A track record of building lead generation strategies and running them across several channels, such as paid ads, retargeting and email
- Paid ads experience with results you can show, and the ability to install pixels and Google tracking yourself
- Daily use of AI tools in your work for research, copy, images, video and reporting
- A working understanding of AI agents, AI calling and booking automations, and how they connect to your campaigns. You do not need to build them.
- Strong written and spoken English
- A reliable computer, a quiet workspace, and stable internet with a backup
Nice to have
- Experience marketing to Fortune 500 companies or other large organizations
- LinkedIn Ads or LinkedIn outreach experience
- GoHighLevel or another CRM with automation
- Experience marketing to a military or veteran audience
- Basic video editing
How to apply
To be considered, do both of these in your resume or cover letter:
- Start your message with the words Calendar Builder so we know you read this far.
- Name one SaaS client and one course or education client you marketed for, and tell us what you did for each.
Applicants who follow these steps will be invited to an interview with our AI agent.