afsheen R.

Afsheen R. is a professional with expertise in managing Amazon PPC accounts, possessing two years of experience as an Amazon PPC Specialist. She has been instrumental in structuring and managing sponsored products, brands, and display campaigns. Her skills include performing detailed keyword research and optimizing bids using dynamic and fixed strategies to boost ROI. Afsheen has extensive experience with Amazon advertising, managing accounts with significant budgets, primarily focusing on ACOS and ROAS metrics to minimize ad spend wastage. Additionally, she has worked as a Specialized Seller, where she also optimizes Facebook Ads campaigns and coordinates product deliveries. She is pursuing a BS in Computer Science from the University of the Punjab and holds several certificates in areas such as Certified Ethical Hacking, cloud computing, and digital marketing, further enhancing her technical know-how. Her academic background is complemented by a strong proficiency in Excel and Word, enabling her to effectively analyze and prepare performance reports.