Akanksha S.
Junior Digital Marketing Assistant
Open to offersNew to PlatformAbout
Akanksha S. is a dedicated digital marketing professional specializing in lead generation and business development within the wellness products and retail sectors. With over a year of experience as a Lead Generation Assistant and Marketing Executive at Forever Living Products, Akanksha S. executed targeted digital outreach campaigns utilizing LinkedIn outreach, WhatsApp, and other social platforms to identify and nurture qualified prospects. She performed in-depth market research to segment audiences and support partnership opportunities, while maintaining organized prospect records and tracking campaign responses through structured reporting. Previously, as a Cashier & Operations Associate at S.S Mall, Akanksha S. managed high-volume transactions and inventory records using E-POS, ERP, and RFID systems. She is currently pursuing an MBA in Marketing & Finance, further enhancing her expertise in business development support and digital campaign management.
Experience
Marketing Executive
Forever Living Products · 2023 — 2024Oversaw lead generation activities through targeted digital outreach on LinkedIn, WhatsApp, and additional channels, incorporating DM-based prospect engagement and structured follow-up workflows. Conducted internet and market research to define potential audience segments and partner opportunities, organizing prospect lists to facilitate business development. Utilized structured reporting to track campaign responses, follow-ups, and digital campaign performance, maintaining accurate and organized records. Handled brand presence and content scheduling independently across platforms including Instagram, LinkedIn, Facebook, YouTube, WhatsApp, and Telegram, while managing community engagement and audience interaction. Produced website-ready content and promotional posts in alignment with brand guidelines and prepared performance reports for outreach optimization.Cashier & Operations Associate
S.S Mall · 2021 — 2022Processed customer transactions with billing accuracy using E-POS, UPI, card, and cash payment systems within a retail environment. Supported pricing and product placement strategy collaboration and contributed to improvements in sales performance. Maintained inventory control leveraging ERP and RFID systems and applied FIFO and LIFO inventory management techniques to ensure stock records were accurate.
Skills & Expertise
Education
- MBA – Marketing & FinanceMDU, Rohtak
- B.Com (Bachelor of Commerce)University of Allahabad
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