Alma J.
Senior Sales Manager in Food Industry
Open to offersNew to PlatformAbout
Alma C. is a highly experienced Sales Manager with over 10 years of experience in the food industry, specializing in securing retail and foodservice accounts and driving revenue growth. With a sharp focus on market development and sensory evaluation, she excels in contract negotiations and supply chain operations. At Gerald.PH Inc., Alma managed key accounts in HORECA, e-commerce, and product management, collaborating with clients like Healthy Options, Shangrila Properties, and Okada. She led sales teams, coaching them to improve presentation skills and client interactions. Previously, at WILLS International Corp, Alma served as a Business Development Manager, developing new opportunities and expanding market share. Her proficiency in Key Account Management, Lead Generation, and Business Development has greatly contributed to securing high-profile clients. Alma is also skilled in using CRM tools and MS Office, crucial for her roles in strategic planning and account management.
Experience
Sales Manager ( HORECA, B2B and E-Commerce)
Gerald.PH Inc. · 2025 — 2026Managed supply agreements with hotels, restaurants, and catering services, including negotiation of pricing and contracts. Supervised operations on digital marketplaces, enhancing marketing visibility through the company website and managing product listings for slow-moving items. Coordinated supplies with the demand team and contributed to product pricing strategies for retail channels. Developed relationships with B2B clients including Healthy Options and Shangrila Properties, while coaching sales representatives on effective client interactions and performance tracking.Business Development Manager
WILLS International Corp · 2024 — 2025Focused on creating new spice opportunities to increase market share. Managed regional portfolios through proactive retention and upselling techniques. Designed and executed specialized B2B sales plans to target high-value accounts while leading negotiations to establish lasting partnerships.Area Sales & Operations Manager
Premier Fresh Trading Corp · 2020 — 2022Directed a team in Luzon to enhance revenue and pipeline growth. Handled key accounts including S&R and Landers, setting sales targets for new client acquisition and SKU performance. Oversaw demand forecasting and collection processes to ensure operational efficiency while mentoring sales representatives to improve their field effectiveness.BDM / Key Account Manager
QFI Foodservice Inc · 2011 — 2015Coached sales representatives on sales procedures and competitive dynamics while managing prominent accounts such as Coffee Project and luxury hotels. Engaged in territory expansion initiatives and supervised financial operations related to accounts receivable.Territory Sales/ Brand Leader, Procurement
Equilibrium Intertrade Corp. · 2011 — 2015Oversaw brand management and procurement activities, managing inventory and executing marketing promotions for various food brands. Spearheaded market penetration across South Luzon, while leading promotional negotiations for hospitality clients and executing strategies at industry trade events.Key Account Representative
Espafil Import and Export · 2010 — 2011Promoted and secured deals across retail and institutional partners. Monitored performance metrics to create actionable sales strategies and ensured timely account management and collections.Project Supervisor
Accord ACES Inc. · 2002 — 2009Led promotional campaigns for major brands while managing a team of thirty employees. Conducted performance evaluations and engaged in client consultations to enhance service delivery and project outcomes.
Skills & Expertise
Education
- Bachelor of Science: Foreign ServiceLyceum of the Philippines · — — 1999
- High SchoolDr. Arcadio C. Santos · — — 1995
- ElementaryTenement Elementary School · — — 1991
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