Ankur S.

Oversaw the comprehensive execution of over 10 programmatic campaigns utilizing Amazon DSP and DV360 for Fortune 500 clients with budgets reaching $300k USD, consistently achieving performance and pacing KPIs. Enhanced reporting efficiency by 30% through the standardization of performance dashboards and QA templates. Initiated and executed a workflow automation project that saved approximately 20 hours monthly on manual campaign management. Provided training and mentoring for more than 5 junior analysts, creating onboarding materials and knowledge-sharing frameworks widely adopted within the team. Acted as a coordinating link among creative, media, and analytics teams to ensure adherence to campaign timelines. Performed detailed audience segmentation and bid strategy assessments on DSP platforms, which improved campaign CTR and ROAS for key accounts. Conducted quarterly business reviews with Fortune 500 clients, delivering insights on performance and strategic recommendations for media optimization that enhanced client retention.

Managed intricate ad trafficking and booking processes utilizing Salesforce, OMS, and Rodeo, facilitating extensive retail media campaigns with budgets of up to $700k USD. Achieved measurable improvements in post-launch campaign performance through strategic adjustments in bids and creative rotation. Stayed abreast of programmatic industry trends including DSP, RTB, and header bidding, converting these insights into actionable strategies for clients. Collaborated closely with internal teams to address technical discrepancies in ad-serving, leading to a reduction in escalation rates. Oversaw the end-to-end QA processes for campaigns, from verifying creative specifications to tracking impression delivery, ensuring flawless launches for significant advertisers.

Handled the multi-channel digital presence including content creation, scheduling, and engaging the community across platforms such as Instagram, Facebook, and Twitter. Executed focused paid advertising campaigns on Facebook Ads and Google Ads, consistently achieving monthly performance KPIs. Directed technical SEO efforts and managed the company's website comprehensively; developed bi-monthly strategy reviews informed by Google Analytics and Google Search Console.