Antonio J.
Mid-Level Digital Marketing and Sales Strategist
Open to offersNew to PlatformAbout
Antonio José B. es un especialista en marketing digital y estrategia comercial con experiencia en la industria inmobiliaria y de medios deportivos. En AMBANA, Bogotá D.C., se desempeñó como Líder de Ventas y Estratega de Marketing creando e implementando campañas digitales, gestionando el ciclo completo de adquisición y conversión de leads mediante embudos de conversión, ventas consultivas y automatización con CRM (Clientify). Gestionó contenidos en redes sociales como Instagram, Facebook y TikTok, optimizando la inversión publicitaria mediante análisis de métricas. Previamente, como Asesor Comercial, lideró la prospección y cierre de inversiones inmobiliarias por más de dos mil millones de COP, brindando asesoría sobre productos de deuda de construcción. Además, en Win Sports apoyó la producción editorial y digital de programas deportivos, potenciando el alcance en plataformas digitales. Actualmente cursa una maestría en Inteligencia Artificial orientada a negocios.
Experience
Líder de Ventas y Estratega de Marketing
Ambana · 2025 — PresentDesigned and implemented digital marketing strategies aimed at generating qualified leads through social media campaigns, automation, and conversion funnels, to increase the investor base. Managed the complete cycle of consultative sales, from prospecting to closing, utilizing CRM (Clientify) and strategic follow-up techniques to enhance conversion rates. Created and executed content plans for social media (Instagram, Facebook, TikTok), aligned with business goals to strengthen brand positioning and attract qualified traffic. Analyzed campaign metrics and user behavior using digital tools, optimizing advertising spend and the performance of strategies. Structured commercial communications (emails, WhatsApp, webinars) aimed at educating and converting investors in construction debt products.Asesor Comercial
Ambana · 2024 — 2025Managed the prospecting and contact with potential clients interested in real estate investment through digital channels and databases, generating commercial opportunities. Provided guidance to investors on construction debt products, explaining conditions, returns, and risks to facilitate informed decision-making. Conducted strategic follow-up on leads using CRM (Clientify), optimizing response times and increasing closure likelihood. Executed commercial closures through consultative sales techniques, focusing on identifying needs and building customer trust. Supported the structuring of commercial strategies and campaigns, providing insights from direct customer interactions.Practicante Universitario
Win Sports · 2023 — 2024Assisted in the production of television programs such as Saque Largo and Camino a Primera by coordinating content, timings, and technical requirements to ensure correct airing. Participated in the planning and development of editorial content, contributing ideas and structuring segments for sports programs. Wrote articles and journalistic chronicles related to Colombian football, ensuring narrative quality and informative relevance for the audience. Managed and adapted content for digital platforms and social media, optimizing formats to increase reach and interaction. Coordinated with production teams, journalists, and on-air talent to ensure efficient execution of programs.
Skills & Expertise
Education
- Master's in Artificial Intelligence (In progress)EALDE · — — 2026
- Specialization in Digital MarketingFundación Universitaria Internacional de La Rioja · — — 2025
- Professional in Social CommunicationUniversidad Mariana · — — 2024
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