Areesha W.
Amazon DSP and PPC Expert
Actively lookingNew to PlatformAbout
Areesha W. is an accomplished Amazon Account and DSP Manager with expertise in optimizing Amazon PPC campaigns, conducting comprehensive keyword research, and managing Amazon DSP operations. With a Bachelor's in IT from Allama Iqbal Open University, Areesha has developed a robust skill set in database and network design. Her professional journey includes leading a team of over 10 at BrainSouls as an Amazon DSP Team Lead, where she drove strategic campaigns to reduce ACOS from 40% to 20% and helped improve the ROAS for multiple brands. Following this, she honed her skills in PPC campaign management at Digital Edge, focusing on budget allocation and keyword targeting. Areesha's commitment to enhancing product visibility on platforms like Amazon and eBay is evident in her efficient handling of listing optimizations, PPC strategies, and comprehensive market analyses. Her experience spans diverse industries including animals & pets, beauty & cosmetics, and sports & fitness.
Why hire me
4–5 years of experience in Amazon Account Management and SEO, handling listings, keyword research, PPC, and optimization across US, UK, Germany, Italy, France, Spain and other marketplaces. Recently completed a contract with EventuringUK and many more, managing SEO and Amazon account tasks. My hands-on experience in Amazon account management, SEO, keyword research and listing optimization across multiple marketplaces makes me a strong fit. I focus on practical, data-driven improvements while keeping listings natural, customer-focused and conversion-friendly.
Experience
PPC Expert
Digital Edge · 2025 — 2026Managed Amazon PPC campaigns across various clients, emphasizing ad spend optimization and ROI maximization. Conducted keyword research for PPC campaigns and implemented bidding strategies to achieve targeted ACoS. Regularly monitored campaign performance and adjusted strategies based on data analysis.Amazon Private Label Full Account Management
Personal Client · 2024 — 2025Oversaw comprehensive operations for Amazon Seller Central accounts, focusing on listing optimization, PPC management, inventory oversight, and account health. Improved product listings using keyword research and Amazon SEO practices. Structured and scaled Amazon PPC campaigns to enhance ROAS and reduce ACOS. Conducted competitor analysis for growth opportunities and managed FBA inventory planning. Ensured compliance with account health metrics and launched promotional campaigns to increase sales velocity.Amazon DSP Team Lead
Brainsouls · 2022 — 2024Oversaw a team of over 10 individuals while managing and optimizing Amazon seller accounts. Worked closely with clients to align Amazon strategies with their business goals, thereby improving sales and profitability. Conducted market research to identify trends and competition, implementing strategies for better product visibility and ranking.Expert in Amazon and eBay content writing
Innovative Software Solutions · 2024 — 2024Enhanced product visibility on Amazon and eBay by optimizing content. Created dynamic, HTML-based product descriptions for eBay to ensure professional and visually appealing listings.
Skills & Expertise
Education
- Bachelor's In ITAllama Iqbal Open University · 2019 — 2022
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