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Arlene C. — Mid-Level Digital Marketing Specialist from Philippines

Arlene C.

Mid-Level Digital Marketing Specialist

Philippines No experience yet
Open to offersNew to Platform
Languages
TagalogEnglish
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About

Arlene T. is a Digital Marketing Specialist with a focus on social media management, content strategy, and brand storytelling. Based in Cainta, Rizal, she leverages her expertise in copywriting and graphic design to help businesses enhance their online presence. By crafting monthly content calendars aligned with brand goals, she effectively manages brand presence on platforms like Facebook, Instagram, and TikTok, driving engagement and follower growth. Her skills in video editing allow her to produce short-form videos for Reels, TikTok, and YouTube Shorts that maintain brand identity. Additionally, Arlene utilizes AI tools such as ChatGPT and Google Analytics to optimize her content strategies and measure campaign success. With a background in Computer Science, she consistently creates compelling brand voices and content frameworks for diverse industries, ultimately turning followers into customers and establishing brands as thriving communities.

Experience

  • Digital Marketing Specialist

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    Executed monthly content calendars aligned with brand objectives and target demographics while managing the presence of brands across Facebook, Instagram, and TikTok to enhance engagement and follower growth. Monitored analytics to refine strategies aimed at improving reach, saves, and conversion rates.

  • Copywriter

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    Crafted engaging social media captions, ad copy, and brand messaging that promote clicks and conversions. Developed cohesive brand voices across multiple industries and created content frameworks, scripts for reels, and email sequences designed to connect with audiences and drive conversions.

  • Graphic Designer and Video Editor

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    Designed attention-grabbing social media graphics, promotional materials, and branded templates. Edited short-form videos optimized for Reels, TikTok, and YouTube Shorts, ensuring smooth pacing and transitions while maintaining visual output consistent with brand identity and platform best practices.

Skills & Expertise

Digital MarketerDigital Marketing

Education

  • Computer Science
    Informatics · 2000 — 2002