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Benita C. — Mid-Level Sales Operations Coordinator from South Africa

Benita C.

Mid-Level Sales Operations Coordinator

South Africa 6+ years
Open to offersNew to Platform
Languages
English
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About

Benita C. is a seasoned professional in sales operations and administration, boasting a robust career with over 10 years of diversified experience. As a Sales Coordinator at People Partners, she efficiently coordinated sales operations across Australia and the USA, interfacing with sales, finance, marketing, and leadership teams. Benita demonstrated expertise in CRM Administration by managing the Zoho CRM, ensuring data integrity, and crafting custom reports. Her role extended to creating SOPs, sales documentation, and client communication for credit control. At Independent Media, she specialized as a Credit Controller, managing Durban and Johannesburg's Pick n Pay debtor portfolios. She successfully reduced backlogs using Sage X3 for reconciliations and financial reporting. Her earlier experience at Cell C involved consultative selling and customer account management using Huawei CRM. At Gold Leaf Tobacco, Benita strategically managed sales territories, coordinated merchandising, and built strong client relationships. Her proficiency in Client Account Management and Reporting & Data Analysis make her a valuable asset across multiple sectors.

Experience

  • Sales Coordinator (Business Operations & CRM)

    People Partners · 2024 — Present
    Facilitated sales operations across Australia and the USA, serving as a point of contact between Sales, Finance, Marketing, Leadership, and Project teams. Administered Zoho CRM, ensured data integrity, addressed workflow and automation issues, and produced tailored reports. Managed leads, contacts, and accounts in Zoho, while maintaining accurate records. Developed SOPs and knowledge base content, prepared executive presentations, and coordinated sales documentation. Engaged with clients on invoice inquiries, payment confirmations, and account updates. Quickly learned CRM processes and assisted colleagues on Zoho Desk with ticket management and reporting.

  • Credit Controller

    Independent Media · 2023 — 2023
    Oversaw the Pick n Pay debtor portfolio in Durban and Johannesburg. Addressed a historical debtor backlog by performing account follow-ups and reconciliations while executing credit control measures. Handled the processing of credit notes and reconciliations using Sage X3, APS, and the Pick n Pay Portal. Created invoices and statements, addressed payment queries, and supported financial reporting and audit activities.

  • Sales Consultant & Account Administrator

    Cell C · 2020 — 2023
    Administered customer accounts, handled upgrade requests, billing inquiries, SIM swaps, and service requests. Utilized Huawei CRM for account management, customer verification, and fraud prevention. Advanced revenue through consultative selling, upselling, and cross-selling while assisting with daily retail operations, banking, stock control, and reporting.

  • Territory Sales Representative

    Gold Leaf Tobacco · 2016 — 2020
    Managed a sales territory in Greater Johannesburg, supporting fuel retailers and vape stores. Established and nurtured relationships with store managers to enhance account retention and sales. Coordinated merchandising efforts, stock replenishment, promotional activities, and product training. Addressed delivery issues, billing inquiries, and account queries while overseeing route planning, banking, credit notes, and sales reporting.

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