carmela F.
Senior Sales and Marketing Manager
Open to offersNew to PlatformAbout
Carmela A. is a distinguished professional specializing in sales and marketing with extensive experience in the Fast-Moving Consumer Goods (FMCG) sector. Currently serving as the Sales and Marketing Head at Fair Ground Inc., she spearheads efforts across modern trade and general trade channels, working in tandem with logistics and warehouse divisions. She is responsible for purchase forecasting from Korea to the Philippines and generates business reports for company leadership. Previously, at Epic Brands Corporation, she managed an expanding sales team and successfully grew distribution across Metro Manila. Her earlier role at World Wide Food Supply Inc. involved handling key accounts and distribution strategies, earning recognition as the top salesperson. Carmela's leadership in strategic sales growth, key account management, and business forecasting has consistently driven revenue increases and expanded market share. She holds a Bachelor of Arts in Business Administration from Miriam College, demonstrating her long-standing commitment to enhancing business efficiencies through innovative marketing initiatives and exemplary client relations.
Experience
Sales and Marketing Head
Fair Ground Inc. · 2023 — PresentLeads the sales team to grow business across various channels, including FMCG-Food Service and Modern Trade. Participates in marketing efforts for promotions and activations, while coordinating with logistics and warehouse for stock allocations. Responsible for purchases and forecasting from Korea to the Philippines. Prepares all business reports for the President and company principals, and manages account visits, report presentations, and marketing strategies.Sales Head
Epic Brands Corporation · 2021 — 2023Oversees the sales team servicing regions from South to North Luzon and expands distribution into Metro Manila. Manages territory development specialists and business development managers while training and coaching the team for improved sell-in and sell-out performance. Delivers weekly and monthly presentations on sales and action plans to the COO and President, also develops new accounts in general trade, distributors, and food service.Sales Head (Consultant)
Greenwall Consumer Goods Trading · 2020 — 2020Conducts trading of various products to different clients, distributing awarded product lines in retail and food service accounts. Coordinates with previous sub-distributors to explore business opportunities and engages in meetings with owners to develop business plans. Creates recipes and provides all-natural ingredients as a third-party supplier for select accounts.Customer Development Manager (Sales Head-Distribution/Key Accounts Division)
World Wide Food Supply Inc. · 2018 — 2020Manages distribution for sub-distributors, engages directly with decision-makers and owners. Handles sales reporting and documentation, while maintaining key accounts for direct service. Authorized to make marketing activation suggestions and coordinates sales transactions with sales admin, logistics, and accounting. Negotiates brand importation and distribution agreements with potential principals.Sales and Marketing Manager/Head
Team Network Safety And Security Trading Corporation · 2016 — 2018Responsible for overall sales and marketing functions, monitoring sales growth daily, weekly, monthly, and yearly. Ensures product availability and stability while conceptualizing business strategies based on client requirements. Conducts monthly and yearly business reviews and prepares semi-annual sales forecasts, maintaining long-term relationships with international principals.Sales Supervisor/Manager
Unicomm Ingredients Phils., Inc. · 2011 — 2016Oversees total sales and marketing, developing and maintaining client relationships. Monitors sales growth consistently and ensures product stability. Creates business reviews and sales forecasts on a semi-annual and yearly basis. Manages key accounts and expands product offerings within the food industry.Key Account Manager (Supervisory Level)
Scanasia Overseas Incorporated · 2006 — 2010Handles the food service division in the South region, conducting monthly and yearly business reviews and forecasting. Responsible for customization and conceptualization of business proposals, while setting sales targets and introducing new products to the market.Key Accounts Specialists (Supervisory Level)
Benby Enterprises, Inc. · 2004 — 2005Manages food service and general trade accounts, handling sell-in, collection, and account development. Responsible for ensuring product visibility and developing new accounts, while overseeing forecasting and planning.Sales Supervisor
Maryland Trading · 2002 — 2004Presents promotional giveaways to corporate clients and maintains existing accounts. Supervises four salespeople within designated areas of Metro Manila.Account-Sales Supervisor
PureFoods Food Service Division · 2000 — 2002Manages HRI accounts, focusing on development, customization, maintenance, and collection. Reviews sales purchase orders against credit standings and oversees weekly, monthly, and yearly business reviews.Sales Associate (Sales and Marketing Assistant)
East West Banking Corporation · 1998 — 2000Handles new accounts and maintains existing client relationships. Offers various banking services to prospective and current clients, along with balancing ledgers and daily transactions.
Skills & Expertise
Education
- Bachelor of Arts in Business AdministrationMiriam College · 1990 — 1994
- Secondary EducationSt. Mary’s College · 1986 — 1990
- Primary EducationAngelicum School · 1980 — 1986
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