Charlotte R.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Charlotte R. is a results-driven Digital Marketing & Social Media Manager with a proven track record in developing, managing, and optimizing digital marketing campaigns that enhance brand presence and drive engagement. With a background in Computer Science in Information Technology from the College for Research and Technology, she has sharpened her expertise in managing virtual assistants and optimizing workflows to improve business efficiency and scalability. In her role at Outsorced Doers from September 2023 to January 2025, she excelled in Paid Advertising (Meta & Google Ads), E-commerce Management, and Campaign Optimization & ROI. Her tenure at The Relay Club as an Admin Director from January 2025 to April 2026 further solidified her skills in system implementation, team coordination, and productivity monitoring. Charlotte's ability to handle both strategic and operational facets has contributed significantly to improving client lead generation, conversions, and overall ROI in the e-commerce sector.
Experience
Admin Director
The Relay Club · 2025 — 2026Oversaw daily operations to ensure business workflows ran smoothly. Developed and implemented systems that enhanced efficiency and scalability. Managed team coordination, delegated tasks, and tracked performance. Maintained organized records, standard operating procedures, and internal processes. Supported hiring, onboarding, and the development of team structure. Monitored productivity and identified areas for improvement.Digital Marketing | Social Media Manager
Outsorced Doers · 2023 — 2025Planned, created, and managed digital marketing campaigns across platforms such as Meta Ads and Google Ads. Optimized ads to improve performance, lead generation, and return on investment. Updated e-commerce platforms by managing product listings, pricing, and inventory. Monitored website performance, traffic, and conversion rates. Analyzed data and produced reports to enhance marketing strategies. Developed and executed promotional campaigns and sales funnels. Collaborated with creatives for ad visuals, copy, and branding. Handled customer journey optimization from click to purchase while staying updated on market trends, competitors, and platform changes.
Skills & Expertise
Education
- Bachelor of Science in Computer Science in Information TechnologyCollege for Research and Technology · 2005 — 2009
- High SchoolOur Lady of the Sacred Heart College · 2001 — 2005
- Elementary SchoolCol.E De Leon Elementary School · 1995 — 2001